Is throwing knives profitable to sell on Amazon United States?

The niche generates $567K/yr across 43 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the throwing knives niche?

17 brands and 71 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in throwing knives?

Top complaints mined from reviews: Sharpness, Size-Overall, Durability. The return rate is 0.6%.

When does demand for throwing knives peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the throwing knives niche?

Listings span $8.11–$108.63; the average listing price is $27.24 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.

throwing knives

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.24

avg listing price — sweet spot $15–$100

Price range

Great$8.11–$108.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Market size

Good$567K

$567K/yr · 1.1M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,630.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, throwing knives is a $567K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

throwing knives market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $545K–$681K; units × avg price
Conversion rate: 1.9%
Avg BSR: #137
Page quality: 0%
Prime: 98%
Sponsored: 47%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

37%

Top 20: 81%

Open market

17%

REAT36%
Smith & Wesson18%
Perfect Point14%
Generic7%
JXE JXO5%
Dispatch4%
Open — no brand owns it (11 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top throwing knives search terms

throwing knives680K/yr -6.5%1.6% conv.
throwing knife112K/yr -1.6%1.2% conv.
throwing knives set107K/yr -25.2%2.0% conv.
throwing spikes42K/yr -21.0%0.5% conv.
throwing knife set26K/yr -14.7%1.6% conv.
throwing knives for adults5K/yr +253.7%2.2% conv.
knife throwing set15K/yr +17.7%1.3% conv.
throwing weapons11K/yr +19.7%0.2% conv.
throwing knives.21K/yr -40.7%0.6% conv.
throwing11K/yr +6.6%0.4% conv.

All search terms

Top throwing knives products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REAT Throwing Knives - 12 Piece 6.5 440 Stainless Steel with Full Tang Design Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knives for Competition Training Recreation Gifts for Men Women

REAT$28.424.6★44 rev

Smith & Wesson 8in Throwing Knives Set 3 Pack with Nylon Belt Sheath and Ergonomic Design for Outdoor Recreation and Competition

Smith & Wesson$20.834.6★7,384 rev

REAT Throwing Knives - 3 Piece 6.5 440 Stainless Steel with Cord-Wrapped Handle Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knives for Competition Recreation Gifts for Men Women

REAT$8.114.2★201 rev

Smith & Wesson 8in Throwing Knives Set 6 Pack with Nylon Belt Sheath and Ergonomic Design for Outdoor Recreation and Competition

Smith & Wesson$32.564.6★4,330 rev

REAT Throwing Knives - 12 Piece 6.5 440 Stainless Steel with Cord-Wrapped Handle Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knife for Competition Training Recreation Gifts for Men Women

REAT$27.654.0★94 rev

Newest

by launch date

Professional-grade throwing knife set Set of 3: Forged from high-carbon stainless steel precisely balanced design suitable for outdoor sports throwing knife training and competitive throwing competitions

Generic$28.962 rev

2mo ago

Throwing Life 3-Piece Throwing Tool Practice Set 9.06 in (23 cm) Solid Stainless Steel Trainers Set 6.7mm Thick 6.63 oz (188g) Balanced Design for Target Practice & Outdoor Skill Training Black Stonewashed Finish

Throwing life$23.5215 rev

5mo ago

REAT Throwing Knives - 3 Piece 9 440 Stainless Steel with Cord-Wrapped Handle Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knives for Competition Recreation Gifts for Men Women

REAT$9.9223 rev

7mo ago

Professional-grade throwing knife set: Forged from high-carbon stainless steel precisely balanced design suitable for outdoor sports throwing knife training and competitive throwing competitions

Generic$25.6131 rev

8mo ago

REAT Throwing Knives - 3 Piece 6.5 440 Stainless Steel with Cord-Wrapped Handle Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knives for Competition Recreation Gifts for Men Women

REAT$8.11201 rev

11mo ago

What buyers say about throwing knives

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great quality set”

Value For Money8%

“Good deal”

Sharpness7%

“Stays sharp and is easy to sharpen”

Size-Overall5%

“Nice and snug”

Durability5%

“Good durability”

Stretchability/Expandability/Elasticity5%

“It's elastic and its reliable”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product4%

“product as advertised”

Strength3%

“very sturdy”

Comfort-Overall3%

“is VERY comfortable”

What buyers complain about

Sharpness10%

“Not razor sharp by any means”

Size-Overall8%

“They are small”

Durability8%

“Broke after first use”

Quality-Overall7%

“Cheaply made”

Strap/String Quality5%

“Buckle broken less than 2 months”

Stretchability/Expandability/Elasticity3%

“don't think it has any stretch”

Weight Light3%

“At first I thought the knives might be too light-”

Hard Feel2%

“It appeared that the hardness as too brittle”

Advertised Vs Actual Product2%

“the description was misleading”

Weight Heavy2%

“weighty”

Top return reasons

Size-Overall30%

Length9%

Advertised Vs Actual Product8%

Quality-Overall5%

Defective Material/Parts4%

Weight Heavy4%

Sharpness3%

Strap/String Quality3%

Waist Fit3%

Functionality-Overall3%

Common questions

Is throwing knives profitable to sell on Amazon United States?: The niche generates $567K/yr across 43 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the throwing knives niche?: 17 brands and 71 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in throwing knives?: Top complaints mined from reviews: Sharpness, Size-Overall, Durability. The return rate is 0.6%.
When does demand for throwing knives peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the throwing knives niche?: Listings span $8.11–$108.63; the average listing price is $27.24 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.