Is throwing axes profitable to sell on Amazon United States?

The niche generates $518K/yr across 49 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (63/100).

How competitive is the throwing axes niche?

22 brands and 60 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in throwing axes?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.9%.

When does demand for throwing axes peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the throwing axes niche?

Listings span $8.96–$157.56; the average listing price is $46.79 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.

throwing axes

Worth a look

Shows a sweet-spot price point ($46.79 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$46.79

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good517

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$518K

$518K/yr · 418K searches

Price range

Good$8.96–$157.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, throwing axes is a $518K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 63/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

throwing axes market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $468K–$585K; units × avg price
Conversion rate: 2.6%
Avg BSR: #104
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 11.9%
Avg brand age: 54 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

34%

Top 20: 72%

Open market

35%

THRWCLUB14%
OYEAL12%
Smith & Wesson10%
Dream Reach10%
JXE JXO9%
NedFoss9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top throwing axes search terms

throwing axe223K/yr +3.9%2.1% conv.
throwing axes62K/yr +28.9%3.2% conv.
throwing axes for adults18K/yr +35.1%3.3% conv.
throwing axe set36K/yr -15.7%2.7% conv.
throwing tomahawk16K/yr +4.4%1.2% conv.
throwing hatchet16K/yr +21.8%2.0% conv.
axes for axe throwing game5K/yr +54.0%3.0% conv.
throwing tomahawks6K/yr +23.6%1.2% conv.
throwing ax6K/yr +22.4%2.3% conv.
throwing hatchets6K/yr -19.7%3.5% conv.

All search terms

Top throwing axes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Throwing Knives Throwing Axes and Tomahawks 3 Pack Set with Bottle Opener and Nylon Sheath 10in Axe Throwing Game for Backyard Competition and Recreation Axe Gift Set for Men

OYEAL$32.684.5★702 rev

Smith & Wesson 8in Throwing Knives and 10in Axes Combo with Full Tang Stainless Steel Design Bottle Opener and Nylon Sheaths for Recreation and Competition

Smith & Wesson$54.164.6★4,068 rev

THRWCLUB Competition Throwing Axe 3 Pack 16.5 Throwing Axes with 1065 High Carbon Steel & Hickory Wood Handle Perfect for Axe Throwiing Game Competition and Recreation Gift for Men

THRWCLUB$55.884.3★367 rev

JXE JXO Throwing Axe Sets Overall 10.2in 6Pack Throwing Tomahawk Full Tang 420HC Stainless Steel Design for Hawks Throwing Recreation and Competition

JXE JXO$59.954.5★123 rev

Freelander 7.9 Throwing Axe Set with Leather Sheath 3 Pack High Carbon Stainless Steel Small Throwing Axes Hatchet for Adults Men & Women Ergonomic Wood Handle for Competition and Recreation

Freelander$38.404.3★53 rev

Newest

by launch date

HAPANGODIR 3 Pack Throwing Axe Set Full Tang Stainless Steel Throwing Tomahawk Throwing Hatchet 3 Pack Throwing Knives Set with Bottle Opener and Nylon Sheath for Backyard Recreation and Competition

HAPANGODIR$28.6624 rev

3mo ago

Freelander 7.9 Throwing Axe Set with Leather Sheath 3 Pack High Carbon Stainless Steel Small Throwing Axes Hatchet for Adults Men & Women Ergonomic Wood Handle for Competition and Recreation

Freelander$38.4053 rev

8mo ago

THRWCLUB Throwing Axe 3 Pack 14.6 Throwing Hatchet with High Carbon Steel & Wooden Handle Great for Axe Throwiing Game Competition and Recreation Gift for Men

THRWCLUB$41.4075 rev

8mo ago

Professional Throwing Axe 3 Pack 16.5 Throwing Axes and Tomahawks with 1065 High Carbon Steel & Hickory Wood Handle Perfect for Axe Throwiing Game for Backyard Competition and Recreation

THRWCLUB$52.36137 rev

1y ago

16.5 Throwing Axe 3 Pack Throwing Axe Set with 1065 High Carbon Steel & Hickory Wood Handle Perfect for Axe Throwing Games Competition and Recreation Ideal Gift for Men (Silver Gray)

DWFKHT$55.4597 rev

1y ago

What buyers say about throwing axes

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience19%

“Fun for kids and adults”

Quality-Overall19%

“Solid quality”

Value For Money7%

“Good deal”

Sharpness7%

“Nice and sharp”

Durability6%

“Durable Build”

Strength4%

“the steel heads are sturdy”

Weight Light4%

“The knives are lightweight yet sturdy”

Grip4%

“has a comfortable grip overall”

Advertised Vs Actual Product3%

“As advertised”

Weight Heavy2%

“they have a good, heavy feel and seem well built”

What buyers complain about

Durability25%

“broke”

Quality-Overall11%

“HORRIBLE QUALITY”

Size-Overall8%

“They are not tight enough”

Strength6%

“Breaks Way Too Easy”

Weight Heavy4%

“the axes are heavier than what makes sense”

Grip2%

“I absolutely love these however the grips rip very easily”

Thickness2%

“A little heavy on the head spins really quick a little work to make a little thinner bevel”

Instructions/User Manual/Troubleshooting2%

“VERY DIFFICULT INSTRUCTIONS even if they had shipped the correct pieces”

Ease Of Use1%

“not practical for wearing”

Adhesion/Stickiness1%

“The stick hard and deep”

Top return reasons

Size-Overall19%

Defective Material/Parts12%

Value For Money8%

Durability7%

Advertised Vs Actual Product6%

Weight Heavy5%

Quality-Overall5%

Adhesion/Stickiness4%

Assembly/Installation4%

Product Condition3%

Common questions

Is throwing axes profitable to sell on Amazon United States?: The niche generates $518K/yr across 49 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (63/100).
How competitive is the throwing axes niche?: 22 brands and 60 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in throwing axes?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.9%.
When does demand for throwing axes peak?: Demand peaks in Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the throwing axes niche?: Listings span $8.96–$157.56; the average listing price is $46.79 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.