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Throwing Axes

Maybe

Products sell for $46.79 on average, inside the sweet spot. But buyers convert on only 2.6% of searches, so Throwing Axes is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 8,101 Sports & Outdoors niches · +16 vs the category median of 47
Market size
$518K/yr418K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
34%top-5 click share · 22 brands · 60 sellers

Flapen Score

Throwing Axes against its category

The dotted line is the Sports & Outdoors average. Past it, Throwing Axes is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Throwing Axes market on Amazon at a glance

Shoppers on Amazon United States searched for Throwing Axes 418K times last year and spent an estimated $518K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $518K a year.

Searches, last 12 months
418K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
2.6%
Market size, estimated
$518Ka year
Peak month
December2.3× the quietest month
Top search term
throwing axe223K searches a year

02 · Price

A sale here is worth $46.79.

Listings sell for $46.79 on average, from $8.96 to $157.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $46.79 that is $5K to $12K a year per listing.

Average price
$46.79inside the $15 to $100 sweet spot
Price range
$8.96–$157.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #104 within Knives & Tools. It carries 517 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#104in Knives & Tools
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
517per listing
Listings tracked
49

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Throwing Axes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$16K$31K$47K$62K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

60

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

34%

Top 20: 72%

Open market

35%

  • THRWCLUB14%
  • OYEAL12%
  • Smith & Wesson10%
  • Dream Reach10%
  • JXE JXO9%
  • NedFoss9%

Demand

Throwing Axes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Throwing Axes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • throwing axe223K/yr
  • throwing axes62K/yr
  • throwing axes for adults18K/yr
  • throwing axe set36K/yr
  • throwing tomahawk16K/yr
  • throwing hatchet16K/yr
  • axes for axe throwing game5K/yr
  • throwing tomahawks6K/yr
  • throwing ax6K/yr
  • throwing hatchets6K/yr

Reviews and returns

What reviews say buyers love and hate about Throwing Axes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.26

broke

Break very easily

Broke immediately

Quality-Overall11%+0.23

HORRIBLE QUALITY

Cheaply made

Quality control much

Size-Overall8%−0.05

They are not tight enough

these blades are short

Small

Strength6%

Breaks Way Too Easy

not very sturdy

despite having a flimsy

Weight Heavy4%

the axes are heavier than what makes sense

These are quite heavy

My only surprise was how heavy the doggone thing is

Love

Fun/Entertainment Experience19%+2.14

Fun for kids and adults

Fun game

Great fun

Quality-Overall19%+0.23

Solid quality

Amazing quality

These tools are exceptionally well-made

Value For Money7%+0.25

Good deal

Great value for money

fair price

Sharpness7%+0.23

Nice and sharp

appear to stay sharp

Super sharp blade

Durability6%−0.26

Durable Build

it hasnt broken

It feels durable

Return

1.9% Return rate 34% Fixable by listing

Size-Overall19%▅█▇▅▆▄

They are not tight enough

these blades are short

Small

Defective Material/Parts12%▇▆▂█▇▅
Value For Money8%▅▂▄▂▃█
Durability7%▆▆▅█▅▅

broke

Break very easily

Broke immediately

Advertised Vs Actual Product6%▆▇█▆▄█

FAQ

Common Throwing Axes questions

Answered from the same tracked data.