Throwable Flotation Device
PassThrowable Flotation Device scores 65 out of 100, a Pass. Shoppers spend an estimated $593K a year here, search demand grew +133.0% this quarter, and an estimated 2.0% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 8,101 Sports & Outdoors niches · +18 vs the category median of 4765
- Market size
- $593K/yr331K searches / yr
- 90-day growth
- +133.0%search demand this quarter
- Competition
- 56%top-5 click share · 14 brands · 119 sellers
Flapen Score
Throwable Flotation Device against its category
The dotted line is the Sports & Outdoors average. Past it, Throwable Flotation Device is stronger. Inside it, weaker.
Market
The Throwable Flotation Device market on Amazon at a glance
Shoppers on Amazon United States searched for Throwable Flotation Device 331K times last year and spent an estimated $593K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +133.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.
- Searches, last 12 months
- 331K
- Growth, 90 days vs prior 90
- +133.0%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $593Ka year
- Peak month
- July11.4× the quietest month
- Top search term
- throwable flotation device108K searches a year
02 · Price
A sale here is worth $26.45.
Listings sell for $26.45 on average, from $6.60 to $72.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $26.45 that is $20K to $26K a year per listing.
- Average price
- $26.45inside the $15 to $100 sweet spot
- Price range
- $6.60–$72.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $20K–$26K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #43 within Boat Cabin Products. It carries 1,658 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 96%
- Out of stock, average day
- 1.8%
- Average rank
- #43in Boat Cabin Products
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,658per listing
- Listings tracked
- 24
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Throwable Flotation Device products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
119
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
17%
- Brand 124%
- Brand 221%
- Brand 312%
- Brand 410%
- Brand 59%
- Brand 67%
- Open — no brand owns it (8 brands, 17%)
Demand
Throwable Flotation Device search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.4×
Search terms
Top Throwable Flotation Device search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- throwable flotation device108K/yr
- boat throwable flotation device40K/yr
- throwable boat cushion27K/yr
- boat throw cushion23K/yr
- type iv throwable flotation device16K/yr
- boat cushions flotation15K/yr
- throw cushions for boat13K/yr
- flotation cushions for boats11K/yr
- throwable pfd9K/yr
- type 4 throwable flotation device10K/yr
Reviews and returns
What reviews say buyers love and hate about Throwable Flotation Device
We read the reviews and the return reasons for every product selling here.
“Very much not 'one size fits all' 'one size fits all'”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Throwable Flotation Device questions
Answered from the same tracked data.