Throwable Flotation Device

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +133.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.

Searches, last 12 months

331K

Growth, 90 days vs prior 90

+133.0%

Conversion, latest week

6.8%

Market size, estimated

$593Ka year

Peak month

July11.4× the quietest month

Top search term

throwable flotation device108K searches a year

Listings sell for $26.45 on average, from $6.60 to $72.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $26.45 that is $20K to $26K a year per listing.

Average price

$26.45inside the $15 to $100 sweet spot

Price range

$6.60–$72.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$20K–$26K

Returns

2.0%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #43 within Boat Cabin Products. It carries 1,658 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

96%

Out of stock, average day

1.8%

Average rank

#43in Boat Cabin Products

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,658per listing

Listings tracked

24

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

56 months