Thin Paracord

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

296K

Growth, 90 days vs prior 90

+29.7%

Conversion, latest week

2.9%

Market size, estimated

$85Ka year

Peak month

June2.1× the quietest month

Top search term

2mm paracord49K searches a year

Listings sell for $9.71 on average, from $6.34 to $15.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.71 that is $2K to $5K a year per listing.

Average price

$9.71under the $15 to $100 sweet spot

Price range

$6.34–$15.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

1.6%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #76 within Tactical & Personal Defense. It carries 1,443 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#76in Tactical & Personal Defense

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,443per listing

Listings tracked

33

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months