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Thermoflask Straw Lid

Fail

Shoppers spend an estimated $58K a year here, so Thermoflask Straw Lid is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$58K/yr85K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
62%top-5 click share · 12 brands · 18 sellers

Flapen Score

Thermoflask Straw Lid against its category

The dotted line is the Sports & Outdoors average. Past it, Thermoflask Straw Lid is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermoflask Straw Lid market on Amazon at a glance

Shoppers on Amazon United States searched for Thermoflask Straw Lid 85K times last year and spent an estimated $58K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
6.7%
Market size, estimated
$58Ka year
Peak month
August1.8× the quietest month
Top search term
takeya lid replacement53K searches a year

02 · Price

A sale here is worth $10.11.

Listings sell for $10.11 on average, from $5.69 to $27.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.11 that is $1K to $3K a year per listing.

Average price
$10.11under the $15 to $100 sweet spot
Price range
$5.69–$27.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #1,108 within Sports Water Bottle Accessories. It carries 584 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#1,108in Sports Water Bottle Accessories
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
584per listing
Listings tracked
21

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Thermoflask Straw Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

17%

  • Brand 122%
  • Brand 220%
  • Brand 314%
  • Brand 411%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (6 brands, 17%)

Demand

Thermoflask Straw Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Thermoflask Straw Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • takeya lid replacement53K/yr
  • takeya lid13K/yr
  • takeya replacement lid5K/yr
  • takeya water bottle lid4K/yr
  • takeya water bottle lid replacement5K/yr
  • takeya replacement parts4K/yr

Reviews and returns

What reviews say buyers love and hate about Thermoflask Straw Lid

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Leak-Proof”
3.0%of orders come back
“They leak”
A buyer, on “Leak-Proof”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thermoflask Straw Lid questions

Answered from the same tracked data.