the walking dead merchandise
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Avg price
Great$52.40avg listing price — sweet spot $15–$100
Review moat
Great348.11avg incumbent reviews — the moat a new listing must climb
Price range
Good$19.19–$149.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, the walking dead merchandise is a $37K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
the walking dead merchandise market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $52K–$66K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #65,624
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 56%
- Out of stock
- 16.0%
- Avg brand age
- 62 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
44
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
13%
- Home Run Bat Company45%
- Louisville Slugger16%
- LALAPORT11%
- Fun World8%
- KOTIONOK4%
- Trick Or Treat Studios4%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.6×
Top the walking dead merchandise search terms
- negan bat19K/yr
- lucille bat15K/yr
- lucille11K/yr
- spiked bat6K/yr
- barbed wire bat5K/yr
- negans bat3K/yr
- lucille bat walking dead4K/yr
Top the walking dead merchandise products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walking Dead Lucille Negan Hardwood Replica Bat
Home Run Bat Company$60.704.8★534 rev
Louisville Slugger Genuine Mix Unfinished Natural Clear Baseball Bat - 34
Louisville Slugger$46.314.6★1,106 rev
LALAPORT 36 Inch Walking Foam Bat with Barbed Wire for Replica Costume Cosplay Halloween LARP and Collection
LALAPORT$27.784.6★102 rev
Barb Wire Baseball Bat Walking Zombie Apocalypse Weapon Toy Costume Accessory
Fun World$19.193.7★229 rev
Walking Dead Lucille Negan Hardwood Replica | Apocalypse Version
Home Run Bat Company$69.574.8★86 rev
Newest
by launch date
Popfunk The Walking Dead Negan Bat Unisex Adult T Shirt Black Large
Popfunk$19.870 rev
Lucille Meal Replacement Shake Vanilla High Protein Drink for Adults & Seniors 20g Protein & 6g Fiber 230 Cal Lactose Free and Gluten Free 8 oz (12 Pack)
Lucille$42.7419 rev
UNDERWRAPS THE WALKING DEAD Lucille Bat - Walking Dead Officially Licensed Foam Baseball Bat Negan Bat Halloween Costumes Men Zombie Costume Adult Party Accessory Replica
The Walking Dead$39.671 rev
LALAPORT 36 Inch Walking Foam Bat with Barbed Wire for Replica Costume Cosplay Halloween LARP and Collection
LALAPORT$27.78102 rev
Walking Dead Lucille Negan Hardwood Replica Bat
Home Run Bat Company$60.70534 rev
Trending
90-day click momentumPopfunk The Walking Dead Negan Bat Unisex Adult T Shirt Black Large
Popfunk$19.870.0★
Louisville Slugger Genuine Mix Black Baseball Bat - 34
Louisville Slugger$48.764.6★
Louisville Slugger Genuine Mix Unfinished Natural Clear Baseball Bat - 34
Louisville Slugger$46.314.6★
Cold Steel Brooklyn Series Unbreakable Baseball Bat - Made of High-Impact Polypropylene Brooklyn Slammer (19) One Size (92BSW)
Cold Steel$23.424.7★
Lucille Meal Replacement Shake Vanilla High Protein Drink for Adults & Seniors 20g Protein & 6g Fiber 230 Cal Lactose Free and Gluten Free 8 oz (12 Pack)
Lucille$42.744.5★
What buyers say about the walking dead merchandise
What buyers praise and complain about, mined from review topics.What buyers love
“It is solid and looks amazing”
“These shakes are so delicious”
“solid wood”
“As advertised”
“Looks like a nice solid bat good weight to it”
“clean nutritionally”
“So ill definitely say it is worth the but”
“Light and easy to store”
“The wall mounts are also nice”
“The flavor is perfect”
What buyers complain about
“As heavy as a normal bat”
“Very short”
“bland even when chilled”
“Flavor is misleading”
“not filled with artificial sweeteners”
“not overly sweet”
“Watery, synthetic, vaguely sweet”
Top return reasons
Common questions
- Is the walking dead merchandise profitable to sell on Amazon United States?
- The niche generates $37K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the the walking dead merchandise niche?
- 12 brands and 44 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in the walking dead merchandise?
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Taste-Overall. The return rate is 3.4%.
- When does demand for the walking dead merchandise peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 6.6× the quietest.
- What does it cost to enter the the walking dead merchandise niche?
- Listings span $19.19–$149.69; the average listing price is $52.40 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.