Is the rock action figure profitable to sell on Amazon United States?

The niche generates $112K/yr across 16 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (37/100).

How competitive is the the rock action figure niche?

2 brands and 145 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in the rock action figure?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 1.8%.

When does demand for the rock action figure peak?

Demand peaks in Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the the rock action figure niche?

Listings span $22.24–$64.61; the average listing price is $35.46 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.

the rock action figure

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$35.46

avg listing price — sweet spot $15–$100

Price range

Incredible$22.24–$64.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great222

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$112K

$112K/yr · 170K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, the rock action figure is a $112K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

the rock action figure market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $142K–$177K; units × avg price
Conversion rate: 1.9%
Avg BSR: #6,062
Page quality: 0%
Prime: 94%
Sponsored: 38%
Out of stock: 4.9%
Avg brand age: 42 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

145

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

WWE80%
Mattel20%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.3×

Open Trend

Top the rock action figure search terms

the rock action figure81K/yr -15.4%2.1% conv.
wwe action figures the rock14K/yr -28.0%2.1% conv.
wwe the rock action figure13K/yr -21.1%2.2% conv.
the rock wwe12K/yr -38.3%1.4% conv.
wwe the rock10K/yr -21.4%1.2% conv.
the rock wwe action figures27K/yr -54.6%3.1% conv.
the rock ultimate edition8K/yr -77.1%2.4% conv.
wwe ultimate edition the rock4K/yr -67.2%1.7% conv.

All search terms

Top the rock action figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel WWE Ultimate Edition Action Figure & Accessories Set The Rock Final Boss 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points

WWE$35.244.6★147 rev

Mattel WWE Elite Action Figure & Accessories Series #115 6-inch Collectible The Rock with 25 Articulation Points & Swappable Hands (Amazon Exclusive)

WWE$29.944.7★359 rev

WWE The Rock Main Event Champions 5 Toy Wrestling Action Figure

WWE$28.314.8★109 rev

Mattel WWE Ultimate Edition Action Figure & Accessories 6-inch The Rock Collectible Set Swappable Heads & Hands 30 Articulation Points

Mattel$50.774.7★279 rev

Mattel WWE The Rock Action Figure Main Event Series #156 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look

WWE$22.244.8★68 rev

Newest

by launch date

WWE Champions 2026 Wave 2 The Rock with Peoples Championship Title

WWE$30.451 rev

2mo ago

WWE The Rock The Final Boss Gold Collectors Edition Mattel Elite Collection Series 125 Wrestling Action Wrestler Figure Toy

WWE$42.022 rev

3mo ago

Mattel WWE Ultimate Edition Action Figure & Accessories Set The Rock Final Boss 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points

WWE$35.24147 rev

5mo ago

WWE The Rock (Final Boss) Elite Greatest Hits 10

WWE$37.721 rev

5mo ago

Mattel WWE Elite Action Figure & Accessories Series #122 Set 6-inch Collectible Stone Cold Steve Austin with 25 Articulation Points & Swappable Hands

WWE$23.06112 rev

9mo ago

What buyers say about the rock action figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great care and quality”

Advertised Vs Actual Product16%

“Just as advertised”

Gifting Purpose16%

“Gift for nephew”

Value For Money14%

“Great price”

Collectibles9%

“is a great addition to my collection”

Strength6%

“Sturdy”

Fun/Entertainment Experience6%

“Fun”

Smell3%

“The Rock smells what I'm cooking”

Material Quality3%

“Value and material”

Engraving/Paint/Sublimation2%

“nice paint job”

What buyers complain about

Quality-Overall22%

“The quality control on this product was poor compared to other figures I have purchased from Mattel”

Size-Overall17%

“They fit really tight”

Value For Money17%

“Not worth the money”

Add-Ons/Attachments17%

“Missing all of the accessories”

Smell8%

“You smell what the ROCK is cooking”

Strength6%

“the figure cant really stand under its own weight because theres no quality control”

Durability6%

“Even the final boss that came out a year ago is 10000 times better than this garbage”

Top return reasons

Value For Money23%

Defective Material/Parts18%

Size-Overall9%

Advertised Vs Actual Product8%

Certifications7%

Quality-Overall7%

Product Condition7%

Display-Overall4%

Strength3%

Add-Ons/Attachments3%

Common questions

Is the rock action figure profitable to sell on Amazon United States?: The niche generates $112K/yr across 16 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (37/100).
How competitive is the the rock action figure niche?: 2 brands and 145 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in the rock action figure?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 1.8%.
When does demand for the rock action figure peak?: Demand peaks in Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the the rock action figure niche?: Listings span $22.24–$64.61; the average listing price is $35.46 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.