The Rock Action Figure

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-30.0%

Conversion, latest week

1.9%

Market size, estimated

$112Ka year

Peak month

December3.3× the quietest month

Top search term

the rock action figure81K searches a year

Listings sell for $35.46 on average, from $22.24 to $64.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $35.46 that is $4K to $9K a year per listing.

Average price

$35.46inside the $15 to $100 sweet spot

Price range

$22.24–$64.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

1.8%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #6,062 within Toys & Game Room. It carries 222 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

94%

Out of stock, average day

4.9%

Average rank

#6,062in Toys & Game Room

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

222per listing

Listings tracked

16

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months