The Joker Merchandise

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

258K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

0.6%

Market size, estimated

$124Ka year

Peak month

December1.8× the quietest month

Top search term

joker knives92K searches a year

Listings sell for $76.19 on average, from $7.14 to $241.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $76.19 that is $0 to $8K a year per listing.

Average price

$76.19inside the $15 to $100 sweet spot

Price range

$7.14–$241.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

1.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #1,247 within Knives & Tools. It carries 903 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

96%

Out of stock, average day

15.1%

Average rank

#1,247in Knives & Tools

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

903per listing

Listings tracked

165

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

53 months