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Texans Blanket

Fail

Shoppers spend an estimated $0 a year here, so Texans Blanket is a Fail.

Flapen Score
29
29 / 100
Ranks 7,724 of 8,101 Sports & Outdoors niches · −18 vs the category median of 47
Market size
$0/yr25K searches / yr
90-day growth
-42.6%search demand this quarter
Competition
71%top-5 click share · 4 brands · 7 sellers

Flapen Score

Texans Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Texans Blanket is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Texans Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Texans Blanket 25K times last year and spent an estimated $0. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-42.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December23.4× the quietest month
Top search term
houston texans blanket13K searches a year

02 · Price

A sale here is worth $31.99.

Listings sell for $31.99 on average, from $18.89 to $46.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $31.99 that is $0 to $3K a year per listing.

Average price
$31.99inside the $15 to $100 sweet spot
Price range
$18.89–$46.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #356 within Home & Kitchen. It carries 3,992 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
64%
Out of stock, average day
26.0%
Average rank
#356in Home & Kitchen
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,992per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Texans Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 221%
  • Brand 35%
  • Brand 45%

Demand

Texans Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 23.4×

Reviews and returns

What reviews say buyers love and hate about Texans Blanket

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Its not huge”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Texans Blanket questions

Answered from the same tracked data.