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Tervis Water Bottle

Fail

Shoppers spend an estimated $33K a year here, so Tervis Water Bottle is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$33K/yr93K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
55%top-5 click share · 9 brands · 24 sellers

Flapen Score

Tervis Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Tervis Water Bottle is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tervis Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Tervis Water Bottle 93K times last year and spent an estimated $33K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
1.3%
Market size, estimated
$33Ka year
Peak month
August2.6× the quietest month
Top search term
floral water bottle34K searches a year

02 · Price

A sale here is worth $28.28.

Listings sell for $28.28 on average, from $15.80 to $44.60. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.28 that is $0 to $3K a year per listing.

Average price
$28.28inside the $15 to $100 sweet spot
Price range
$15.80–$44.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #154 within Sports Water Bottles. It carries 5,576 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#154in Sports Water Bottles
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
5,576per listing
Listings tracked
26

04 · Newcomers

10 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
10Amazon's first-year sales bar
Average brand age
27 months

Products

Top Tervis Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

24

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

4%

  • Brand 173%
  • Brand 29%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Tervis Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.6×

Search terms

Top Tervis Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floral water bottle34K/yr
  • flower water bottle20K/yr
  • hydrojug primrose6K/yr
  • hydrojug floral10K/yr
  • floral hydrojug8K/yr
  • boho water bottle5K/yr
  • flower hydrojug4K/yr
  • wildrose hydrojug2K/yr
  • hydrojug wild rose2K/yr

Reviews and returns

What reviews say buyers love and hate about Tervis Water Bottle

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Leak-Proof”
14%of negative reviews mention “Leak-Proof”
1.4%of orders come back
“Leaking issue”
A buyer, on “Leak-Proof”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tervis Water Bottle questions

Answered from the same tracked data.