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tenpoint crossbow

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 83Growth 24Conversion 8Competition 46Returns 53Price range 2Avg price 0Brand share 0Review moat 98Quality gap 77

Review moat

Incredible36.53

avg incumbent reviews — the moat a new listing must climb

Market size

Great$1.3M

$1.3M/yr · 174K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$9.10–$3539.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad$1197.26

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United States niche tracking, tenpoint crossbow is a $1.3M/yr Amazon United States market (174K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

tenpoint crossbow market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$898K–$1.2M
units × avg price
Conversion rate
0.6%
Avg BSR
#207
Page quality
0%
Prime
84%
Sponsored
84%
Out of stock
11.7%
Avg brand age
69 months
Avg seller age
167 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • TenPoint92%
  • Wicked Ridge4%
  • BARNETT3%
  • Block1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
9K7KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.2×

Top tenpoint crossbow search terms

  • tenpoint crossbow55K/yr
  • ten point crossbows for hunting44K/yr
  • tenpoint crossbows28K/yr
  • 10 point crossbow15K/yr
  • tenpoint12K/yr
  • ten point crossbow11K/yr
  • ten point6K/yr
  • tenpoint venom1K/yr
  • ten points crossbow1K/yr
All search terms

Top tenpoint crossbow products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$133K20%$266K30%$399K40%$532K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about tenpoint crossbow

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Right out of the box, the build quality feels solid and dependable, which gave me a lot of confidence in the field”

Durability9%

“Very durable”

Weight Light8%

“This crossbow feels lighter than our other bow”

Ease Of Use7%

“Plus, it comes with everything you need to get started using it right away”

Design-Overall5%

“Built and designed very well”

Value For Money4%

“by no means cheap”

Instructions/User Manual/Troubleshooting4%

“The instructions are well written”

Functionality-Overall4%

“Great functioning crossbow”

Suitability Winter Weather2%

“I received this right before we had a major snowstorm here in New England”

Advertised Vs Actual Product2%

“performs as expected”

What buyers complain about

Value For Money14%

“espeically expensive items like this crossbow for tenpoint”

Assembly/Installation12%

“I wish it came assembled though”

Advertised Vs Actual Product10%

“Not what it claims to be says lighted scope”

Strap/String Quality10%

“The String blew up after 20 shots”

Mounting10%

“Contrary to the Rufus ai this does come with 3 bolts although there are no heads”

Quality-Overall10%

“Where is the quality control”

Stiffness5%

“Although the trigger was stiff”

Size-Overall5%

“It is also very short and narrow bow”

Top return reasons

Advertised Vs Actual Product14%
Strap/String Quality12%
Functionality-Overall10%
Defective Material/Parts10%
Comfort-Overall8%
Strength8%
Assembly/Installation6%
Smell4%
Durability4%
Compatibility-Overall4%

Common questions

Is tenpoint crossbow profitable to sell on Amazon United States?
The niche generates $1.3M/yr across 19 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (42/100).
How competitive is the tenpoint crossbow niche?
4 brands and 11 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tenpoint crossbow?
Top complaints mined from reviews: Value For Money, Assembly/Installation, Advertised Vs Actual Product. The return rate is 2.9%.
When does demand for tenpoint crossbow peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 7.2× the quietest.
What does it cost to enter the tenpoint crossbow niche?
Listings span $9.10–$3539.56; the average listing price is $1197.26 (sweet spot $15–$100). The average incumbent carries 37 reviews — the moat a new listing must climb.