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Tennis Balls for Dogs

Pass

Tennis Balls for Dogs scores 66 out of 100, a Pass. Shoppers spend an estimated $14.2M a year here, search demand grew +16.9% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 8,101 Sports & Outdoors niches · +19 vs the category median of 47
Market size
$14.2M/yr4.1M searches / yr
90-day growth
+16.9%search demand this quarter
Competition
53%top-5 click share · 12 brands · 82 sellers

Flapen Score

Tennis Balls for Dogs against its category

The dotted line is the Sports & Outdoors average. Past it, Tennis Balls for Dogs is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tennis Balls for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Tennis Balls for Dogs 4.1M times last year and spent an estimated $14.2M. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.2M a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
15.5%
Market size, estimated
$14.2Ma year
Peak month
September3.5× the quietest month
Top search term
tennis balls3.4M searches a year

02 · Price

A sale here is worth $22.04.

Listings sell for $22.04 on average, from $3.83 to $125.31. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 25,000 to 30,000 of them. At $22.04 that is $551K to $661K a year per listing.

Average price
$22.04inside the $15 to $100 sweet spot
Price range
$3.83–$125.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
25,000–30,000
Revenue per listing a year
$551K–$661K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Tennis & Racquet Sports. It carries 3,127 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Tennis & Racquet Sports
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,127per listing
Listings tracked
30

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
57 months

Products

Top Tennis Balls for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

82

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

16%

  • Brand 128%
  • Brand 217%
  • Brand 316%
  • Brand 411%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 16%)

Demand

Tennis Balls for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.5×

Search terms

Top Tennis Balls for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tennis balls3.4M/yr
  • tennis ball271K/yr
  • wilson tennis balls166K/yr
  • pelotas de tenis64K/yr
  • tennis balls wilson51K/yr
  • dunlop tennis balls46K/yr
  • cheap tennis balls15K/yr
  • tennis balls 3 pack12K/yr
  • tenis balls12K/yr
  • pelota de tenis10K/yr

Reviews and returns

What reviews say buyers love and hate about Tennis Balls for Dogs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
0.6%of orders come back
“These aren't extremely durable”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tennis Balls for Dogs questions

Answered from the same tracked data.