Tennis
MaybeProducts sell for $42.00 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so Tennis is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 8,101 Sports & Outdoors niches · +12 vs the category median of 4759
- Market size
- $1.4M/yr2.5M searches / yr
- 90-day growth
- +4.8%search demand this quarter
- Competition
- 30%top-5 click share · 41 brands · 160 sellers
Flapen Score
Tennis against its category
The dotted line is the Sports & Outdoors average. Past it, Tennis is stronger. Inside it, weaker.
Market
The Tennis market on Amazon at a glance
Shoppers on Amazon United States searched for Tennis 2.5M times last year and spent an estimated $1.4M. The top 5 brands take 51% of clicks. Demand peaks in Sep–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- +4.8%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $1.4Ma year
- Peak month
- December3.2× the quietest month
- Top search term
- tennis1.3M searches a year
02 · Price
A sale here is worth $42.00.
Listings sell for $42.00 on average, from $3.83 to $298.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $42.00 that is $21K to $32K a year per listing.
- Average price
- $42.00inside the $15 to $100 sweet spot
- Price range
- $3.83–$298.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $21K–$32K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #538 within Tennis & Racquet Sports. It carries 2,655 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #538in Tennis & Racquet Sports
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,655per listing
- Listings tracked
- 67
04 · Newcomers
8 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Tennis products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
160
Top-5 brand share
51%
Top 20: 84%
Top-5 click share
30%
Top 20: 62%
Open market
45%
- Brand 114%
- Brand 214%
- Brand 312%
- Brand 47%
- Brand 54%
- Brand 64%
Demand
Tennis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Tennis search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tennis1.3M/yr
- tennis equipment328K/yr
- tennis accessories159K/yr
- tennis gifts194K/yr
- tennis gifts for women119K/yr
- tennis accessories for women62K/yr
- tennis gifts for men65K/yr
- tennis gift58K/yr
- tennis accessories for men46K/yr
- tennis gear33K/yr
Reviews and returns
What reviews say buyers love and hate about Tennis
We read the reviews and the return reasons for every product selling here.
“Poor Durability”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tennis questions
Answered from the same tracked data.









