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Tennessee Titans Hat

Fail

Shoppers spend an estimated $17K a year here, so Tennessee Titans Hat is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$17K/yr47K searches / yr
90-day growth
+27.6%search demand this quarter
Competition
42%top-5 click share · 10 brands · 12 sellers

Flapen Score

Tennessee Titans Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Tennessee Titans Hat is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tennessee Titans Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Tennessee Titans Hat 47K times last year and spent an estimated $17K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+27.6%
Conversion, latest week
1.2%
Market size, estimated
$17Ka year
Peak month
September5.5× the quietest month
Top search term
tennessee titans hat26K searches a year

02 · Price

A sale here is worth $29.65.

Listings sell for $29.65 on average, from $11.82 to $47.10. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $29.65 that is $0 to $3K a year per listing.

Average price
$29.65inside the $15 to $100 sweet spot
Price range
$11.82–$47.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 48.8% of listings are out of stock. The average listing ranks #3,071 within Clothing Accessories. It carries 804 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
46%
Out of stock, average day
48.8%
Average rank
#3,071in Clothing Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
804per listing
Listings tracked
37

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Tennessee Titans Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

12

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

4%

  • Brand 163%
  • Brand 217%
  • Brand 310%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

Tennessee Titans Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Tennessee Titans Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tennessee titans hat26K/yr
  • titans hat18K/yr
  • tennessee titans hats for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Tennessee Titans Hat

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Quality-Overall”
3.4%of orders come back
“Hat is poorly made”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Tennessee Titans Hat questions

Answered from the same tracked data.