tennessee football
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$19.20avg listing price — sweet spot $15–$100
Price range
Great$6.79–$64.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good670.62avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 126K searches
According to Flapen's Amazon United States niche tracking, tennessee football is a $47K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
tennessee football market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $58K–$77K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #1,635
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 80%
- Out of stock
- 4.5%
- Avg brand age
- 48 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
67
Top-5 brand share
43%
Top 20: 85%
Top-5 click share
32%
Top 20: 66%
Open market
52%
- YouTheFan11%
- PartyKandy10%
- Shenbors9%
- Edenleaf6%
- Generic6%
- The Game6%
Demand
Weekly Amazon search volume, last 47 weeks — +29.6% search growth over the last 90 days.Top tennessee football search terms
- tennessee vols decor51K/yr
- tennessee gifts23K/yr
- tennessee decor9K/yr
- university of tennessee decor7K/yr
- tennesse13K/yr
- tn vols decor10K/yr
- vols decor5K/yr
- tennessee vols football7K/yr
Top tennessee football products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shenbors Embroidered Tennesse State Flag Dad Hat Gifts for Women Men
Shenbors$19.084.6★166 rev
Edenleaf Orange Checkered Fleece Throw Blanket for Couch Warm Home Decor
Edenleaf$12.974.7★1,201 rev
Tennessee Volunteers Rocky Top License Plate Sign Vols Metal Wall Art 16x6 Inches Aluminum Print Orange & White Game Day Decor for Man Cave Dorm Room or Garage
Generic$24.793.9★15 rev
The Game NCAA Tennessee Volunteers Unisex NCAA bar Design Hat White Adjustable One Size
The Game$20.444.7★348 rev
Ftuuo Tennessee Volunteers Banner String Banner Orange String Pennant Flags Banners for Tennessee City Decoration and Theme Party Decorations
Ftuuo$9.724.3★46 rev
Newest
by launch date
Tennessee Vols Paper Fan Backdrop UT Birthday Graduation Party Decor 6Pc
PartyKandy$24.5911 rev
Tennessee Volunteers Rocky Top License Plate Sign Vols Metal Wall Art 16x6 Inches Aluminum Print Orange & White Game Day Decor for Man Cave Dorm Room or Garage
Generic$24.7915 rev
ZhuVantrix Take Me To Tennessee Tote Bag Reusable Grocery Bags Aesthetic Shopping Shoulder Handbag with Interior Pocket Lightweight & Washable Stylish Tennessee Travel Present for Women
ZhuVantrix$10.586 rev
YouTheFan Officially-licensed NCAA Tennessee Volunteers Stadium Series 3D Wall Art - multi-layer team stadium replica detailed sports fan gift indoor decor
YouTheFan$25.77155 rev
Ftuuo Tennessee Volunteers Banner String Banner Orange String Pennant Flags Banners for Tennessee City Decoration and Theme Party Decorations
Ftuuo$9.7246 rev
Trending
90-day click momentumShenbors Embroidered Tennesse State Flag Dad Hat Gifts for Women Men
Shenbors$19.084.6★
Tennessee Vols Paper Fan Backdrop UT Birthday Graduation Party Decor 6Pc
PartyKandy$24.594.9★
Tennessee Volunteers Rocky Top License Plate Sign Vols Metal Wall Art 16x6 Inches Aluminum Print Orange & White Game Day Decor for Man Cave Dorm Room or Garage
Generic$24.793.9★
Edenleaf Orange Checkered Fleece Throw Blanket for Couch Warm Home Decor
Edenleaf$12.974.7★
The Game NCAA Tennessee Volunteers Unisex NCAA bar Design Hat White Adjustable One Size
The Game$20.444.7★
What buyers say about tennessee football
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality, Clean look”
“This soft orange checkered blanket is cozy and stylish”
“The person receiving the gift loved it”
“the color is very bright”
“Fit perfect fast delivery accurate description”
“Absolutely worth the buy”
“Better Than Expected”
“Nicely made, cool design”
“All this coffee smells”
“This coffee is delicious”
What buyers complain about
“poor quality control”
“I think it's overpriced for the size and stiffness,”
“Smaller than expected”
“Color faded”
“Just a little thin”
“There was no way I would give these throws as a gift”
“They get fuz all over everything”
“It isn't super warm”
Top return reasons
Common questions
- Is tennessee football profitable to sell on Amazon United States?
- The niche generates $47K/yr across 66 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +29.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the tennessee football niche?
- 44 brands and 67 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in tennessee football?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 1.7%.
- What does it cost to enter the tennessee football niche?
- Listings span $6.79–$64.13; the average listing price is $19.20 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.