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Taser Bolt 2

Fail

The top 5 brands take 100% of clicks, so Taser Bolt 2 is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$38K/yr25K searches / yr
90-day growth
+130.6%search demand this quarter
Competition
62%top-5 click share · 5 brands · 33 sellers

Flapen Score

Taser Bolt 2 against its category

The dotted line is the Sports & Outdoors average. Past it, Taser Bolt 2 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taser Bolt 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Taser Bolt 2 25K times last year and spent an estimated $38K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +130.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+130.6%
Conversion, latest week
1.1%
Market size, estimated
$38Ka year
Top search term
taser bolt 213K searches a year

02 · Price

A sale here is worth $130.85.

Listings sell for $130.85 on average, from $11.07 to $941.77. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $130.85 that is $0 to $13K a year per listing.

Average price
$130.85above the $15 to $100 sweet spot
Price range
$11.07–$941.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #299 within Tactical & Personal Defense. It carries 10,501 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#299in Tactical & Personal Defense
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
10,501per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Taser Bolt 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 228%
  • Brand 38%
  • Brand 45%
  • Brand 52%
  • Open — no brand owns it (0%)

Search terms

Top Taser Bolt 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taser bolt 213K/yr
  • taser strike light4K/yr
  • taser strikelight 26K/yr
  • taser strike light 23K/yr

Reviews and returns

What reviews say buyers love and hate about Taser Bolt 2

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Charging”
1.3%of orders come back
“Will not charge”
A buyer, on “Charging”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Taser Bolt 2 questions

Answered from the same tracked data.