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Taser and Pepper Spray

Fail

The top 5 brands take 100% of clicks, so Taser and Pepper Spray is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$88K/yr123K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
59%top-5 click share · 5 brands · 42 sellers

Flapen Score

Taser and Pepper Spray against its category

The dotted line is the Sports & Outdoors average. Past it, Taser and Pepper Spray is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taser and Pepper Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Taser and Pepper Spray 123K times last year and spent an estimated $88K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
3.6%
Market size, estimated
$88Ka year
Peak month
December1.7× the quietest month
Top search term
tazer and pepper spray33K searches a year

02 · Price

A sale here is worth $19.64.

Listings sell for $19.64 on average, from $10.86 to $30.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.64 that is $2K to $5K a year per listing.

Average price
$19.64inside the $15 to $100 sweet spot
Price range
$10.86–$30.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Tactical & Personal Defense. It carries 8,681 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Tactical & Personal Defense
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
8,681per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Taser and Pepper Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 212%
  • Brand 32%
  • Brand 42%
  • Brand 51%

Demand

Taser and Pepper Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Taser and Pepper Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tazer and pepper spray33K/yr
  • sabre stun gun34K/yr
  • taser and pepper spray11K/yr
  • sabre taser7K/yr
  • pepper spray taser combo7K/yr
  • pepper spray and stun gun4K/yr
  • pepper spray taser4K/yr
  • key chain taser5K/yr
  • taser keychain for women self defense5K/yr
  • keychain tasers for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Taser and Pepper Spray

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Charging”
0.1%of orders come back
“Now won't hold a charge”
A buyer, on “Charging”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Taser and Pepper Spray questions

Answered from the same tracked data.