target stickers
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,257.82avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.88avg listing price — sweet spot $15–$100
Price range
Okay$8.26–$19.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 98K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, target stickers is a $76K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
target stickers market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $59K–$71K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #206
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.7%
- Avg brand age
- 42 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
14
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
12%
- Splatterburst Targets49%
- PTPHJEG17%
- SaiDianrk6%
- TFONSIGI6%
- Chardime6%
- Zxglxinyao5%
- Open — no brand owns it (3 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top target stickers search terms
- target stickers57K/yr
- shooting target stickers9K/yr
- target stickers for shooting range7K/yr
- shooting stickers5K/yr
- target sticker5K/yr
- splatter target stickers4K/yr
- sticker targets4K/yr
- stick on targets4K/yr
- adhesive targets4K/yr
Top target stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Splatterburst Targets 8-Inch Stick and Splatter Adhesive Shooting Targets 25-Pack
Splatterburst Targets$11.594.8★11,960 rev
PTPHJEG 12x12 Inch Splatter Adhesive Fluorescent Yellow Shooting Target Stickers - Compatible with Handguns Rifles BB Guns Airsoft Pellet Guns (10 Pack)
PTPHJEG$9.144.7★135 rev
250 Pcs Shooting Target Stickers 3 Splatter Targets Circular Self Adhesive Splatter Targets Yellow Instantly Visible Suitable for Pellet Gun Rifle Airsoft Shooting Practice
SaiDianrk$10.004.6★146 rev
TFONSIGI 6 x 6 Splatter Shooting Targets Self Adhesive Bullseye Reactive Paper Fluorescent Round Shooting Target Stickers Instant Color Splatter for Target Practice (Bullseye+ 100 Pack)
TFONSIGI$19.105.0★30 rev
Chardime Target Stickers and Pasters for Shooting Practice - Target Pasters 1 inch 2 Rolls 2000 Pieces | Adhesive Markers for Shooting Range TargetsBlack
Chardime$10.004.7★267 rev
Newest
by launch date
Jieting 3 Inch Shooting Splatter Targets Stickers 200 Pcs Self-Adhesive Reactive Target Stickers for Range Practice Archery Training & Accuracy Feedback (3 Inch (200pcs))
Jieting$8.269 rev
TFONSIGI 6 x 6 Splatter Shooting Targets Self Adhesive Bullseye Reactive Paper Fluorescent Round Shooting Target Stickers Instant Color Splatter for Target Practice (Bullseye+ 100 Pack)
TFONSIGI$19.1030 rev
250 Pcs Shooting Target Stickers 3 Splatter Targets Circular Self Adhesive Splatter Targets Yellow Instantly Visible Suitable for Pellet Gun Rifle Airsoft Shooting Practice
SaiDianrk$10.00146 rev
PTPHJEG 12x12 Inch Splatter Adhesive Fluorescent Yellow Shooting Target Stickers - Compatible with Handguns Rifles BB Guns Airsoft Pellet Guns (10 Pack)
PTPHJEG$9.14135 rev
12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)
PTPHJEG$11.21391 rev
Trending
90-day click momentumJieting 3 Inch Shooting Splatter Targets Stickers 200 Pcs Self-Adhesive Reactive Target Stickers for Range Practice Archery Training & Accuracy Feedback (3 Inch (200pcs))
Jieting$8.264.7★
12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)
PTPHJEG$11.214.6★
PTPHJEG 12x12 Inch Splatter Adhesive Fluorescent Yellow Shooting Target Stickers - Compatible with Handguns Rifles BB Guns Airsoft Pellet Guns (10 Pack)
PTPHJEG$9.144.7★
TFONSIGI 6 x 6 Splatter Shooting Targets Self Adhesive Bullseye Reactive Paper Fluorescent Round Shooting Target Stickers Instant Color Splatter for Target Practice (Bullseye+ 100 Pack)
TFONSIGI$19.105.0★
Splatterburst Targets 8-Inch Stick and Splatter Adhesive Shooting Targets 25-Pack
Splatterburst Targets$11.594.8★
What buyers say about target stickers
What buyers praise and complain about, mined from review topics.What buyers love
“Great price”
“Nice quality”
“Easy to use”
“The adhesion is quite good”
“Just the right size”
“Easy peel and stick make it easy for new targets on range”
“They are good for practice”
“The kids enjoy plinking at these small targets with their bb guns”
“Does the job”
“they seem durable”
What buyers complain about
“Large”
“Stickers don't stick”
“making the visibility difficult at range”
“I bought two rolls it was always some money”
“it dont quite work at all”
“Junk”
“9mm at five yards I can barely see my hits”
“Actual shots are not really visible from afar”
“not very durable tear easy”
Top return reasons
Common questions
- Is target stickers profitable to sell on Amazon United States?
- The niche generates $76K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the target stickers niche?
- 9 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in target stickers?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Visibility. The return rate is 0.4%.
- When does demand for target stickers peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the target stickers niche?
- Listings span $8.26–$19.10; the average listing price is $11.88 (sweet spot $15–$100). The average incumbent carries 1,258 reviews — the moat a new listing must climb.