Skip to content

Target Darts

Fail

The top 5 brands take 98% of clicks, so Target Darts is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$262K/yr408K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
26%top-5 click share · 6 brands · 18 sellers

Flapen Score

Target Darts against its category

The dotted line is the Sports & Outdoors average. Past it, Target Darts is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Target Darts market on Amazon at a glance

Shoppers on Amazon United States searched for Target Darts 408K times last year and spent an estimated $262K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
1.0%
Market size, estimated
$262Ka year
Top search term
target darts121K searches a year

02 · Price

A sale here is worth $62.35.

Listings sell for $62.35 on average, from $10.68 to $272.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $62.35 that is $0 to $6K a year per listing.

Average price
$62.35inside the $15 to $100 sweet spot
Price range
$10.68–$272.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #342 within Leisure Sports & Game Room. It carries 1,057 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#342in Leisure Sports & Game Room
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,057per listing
Listings tracked
73

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Target Darts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

$0$8K$16K$24K$31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

18

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

26%

Top 20: 58%

Open market

0%

  • Target Darts69%
  • RED DRAGON17%
  • Winmau8%
  • Harrows3%
  • LANNEY2%
  • Formula Sports2%
  • Open — no brand owns it (0%)

Demand

Target Darts search demand

Weekly searches over the year. Pick a range.

9K7KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Target Darts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • target darts121K/yr
  • red dragon darts80K/yr
  • winmau darts44K/yr
  • harrows darts32K/yr
  • luke littler darts29K/yr
  • target darts steel tip23K/yr
  • swiss point darts19K/yr
  • target steel tip darts9K/yr
  • tungsten steel darts5K/yr
  • harrows darts steel tip12K/yr

Reviews and returns

What reviews say buyers love and hate about Target Darts

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Durability”
2.0%of orders come back
“Broken shafts”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Target Darts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data