Is target darts profitable to sell on Amazon United States?

The niche generates $262K/yr across 73 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (44/100).

How competitive is the target darts niche?

6 brands and 18 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in target darts?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.0%.

What does it cost to enter the target darts niche?

Listings span $10.68–$272.31; the average listing price is $62.35 (sweet spot $15–$100). The average incumbent carries 1,057 reviews — the moat a new listing must climb.

target darts

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$62.35

avg listing price — sweet spot $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good1,057.36

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$262K

$262K/yr · 408K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$10.68–$272.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-34.8%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, target darts is a $262K/yr Amazon United States market (408K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

target darts market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $249K–$312K; units × avg price
Conversion rate: 1.0%
Avg BSR: #342
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 9.1%
Avg brand age: 62 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

26%

Top 20: 58%

Open market

Target Darts69%
RED DRAGON17%
Winmau8%
Harrows3%
LANNEY2%
Formula Sports2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 25 weeks — -34.8% search growth over the last 90 days.

Open Trend

Top target darts search terms

target darts121K/yr -32.5%0.3% conv.
red dragon darts80K/yr -34.3%0.8% conv.
winmau darts44K/yr -28.8%0.8% conv.
harrows darts32K/yr -33.7%0.2% conv.
luke littler darts29K/yr -49.8%0.9% conv.
target darts steel tip23K/yr -41.6%0.3% conv.
swiss point darts19K/yr -45.2%0.2% conv.
target steel tip darts9K/yr -20.5%0.1% conv.
tungsten steel darts5K/yr +47.6%0.2% conv.
harrows darts steel tip12K/yr -51.2%0.4% conv.

All search terms

Top target darts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Target Darts K-Shift No.2 Integrated Flights & Shafts | K Shift No.2 Flight & Shaft System Clear K-Flex Short Shift Spin Base Professional Dart Accessories

Target Darts$20.664.5★285 rev

Target Darts Luke Littler G1 Steel Tip Swiss Point Darts 90% Tungsten Dart 23G | Generation 1 Steel Tip Dart Player Edition Swiss Points Dart Sets with Tool Pro Grip Shafts & No.2 Flights

Target Darts$138.434.5★351 rev

RED DRAGON Pegasus Tungsten Steel Darts Set - 24 Gram - Black Stems and Black Flights

RED DRAGON$34.114.4★8,441 rev

Target Darts Luke Littler Edge Steel Tip Swiss Point Dart Set 23G | 95% Tungsten Darts The Nuke Player Edition with Takoma Wallet Additional Fire Points & No.2 K-Flex Flights

Target Darts$272.314.7★58 rev

Target Darts Luke Littler Loadout Steel Tip Swiss Point Darts 90% Tungsten Dart 23G | Steel Tip Dart Set Player Edition Swiss Points Dart Sets with Tool Pro Grip Shafts & No.2 Flights

Target Darts$72.464.3★893 rev

Newest

by launch date

Target Darts K-Shift No.2 Integrated Flights & Shafts | K Shift No.2 Flight & Shaft System Clear K-Flex Short Shift Spin Base Professional Dart Accessories

Target Darts$20.66285 rev

7mo ago

Target Darts K-Shift No.2 Integrated Flights & Shafts | K Shift No.2 Flight & Shaft System Clear K-Flex Intermediate Shift Spin Base Professional Dart Accessories

Target Darts$21.19285 rev

7mo ago

Target Darts Luke Littler Edge Steel Tip Swiss Point Dart Set 23G | 95% Tungsten Darts The Nuke Player Edition with Takoma Wallet Additional Fire Points & No.2 K-Flex Flights

Target Darts$272.3158 rev

8mo ago

Winmau Professional Steel Tip Darts Set - Alex Spellman Signature Series - for Adult Players - 22g - 90% Tungsten Barrel Flights and Shafts Included - Black and Gold

Winmau$76.884 rev

11mo ago

Winmau Soft Tip Darts Set 90% Tungsten - Mike Maloney Series - for Adult Players - 16 g Barrel / 18 g Full Weight - Flights and Shafts Included for Electronic Dartboards - Black/Green

Winmau$94.582,101 rev

11mo ago

What buyers say about target darts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Good quality board”

Grip9%

“Grip is comfortable”

Value For Money9%

“Worth every penny”

Suitability Beginner7%

“Good for beginners”

Advertised Vs Actual Product7%

“Works as intended”

Durability5%

“They hold up well”

Weight Light4%

“I like the added weight”

Design-Overall3%

“Its very sleek very clean looking”

Soft Feel3%

“They feel good in the hand”

Fun/Entertainment Experience2%

“Fun times”

What buyers complain about

Durability26%

“Broken shafts”

Quality-Overall7%

“Terrible quality, falling apart after a month”

Size-Overall7%

“Darts were longer”

Ease Of Use5%

“But crazy hard to remove”

Grip4%

“No really grip”

Thickness4%

“The wires are super thin”

Weight Heavy3%

“Heavier than darts that come with set”

Weight Light3%

“The weight was to light”

Advertised Vs Actual Product2%

“Advertised product size information might not be accurate”

Shape/Style2%

“Just not my style of darts”

Top return reasons

Advertised Vs Actual Product12%

Defective Material/Parts11%

Weight Heavy10%

Grip9%

Size-Overall8%

Durability7%

Weight Light6%

Value For Money6%

Quality-Overall5%

Functionality-Overall4%

Common questions

Is target darts profitable to sell on Amazon United States?: The niche generates $262K/yr across 73 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (44/100).
How competitive is the target darts niche?: 6 brands and 18 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in target darts?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.0%.
What does it cost to enter the target darts niche?: Listings span $10.68–$272.31; the average listing price is $62.35 (sweet spot $15–$100). The average incumbent carries 1,057 reviews — the moat a new listing must climb.