Target

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

3.3%

Market size, estimated

$4.7Ma year

Peak month

December1.9× the quietest month

Top search term

shooting targets860K searches a year

Listings sell for $38.75 on average, from $8.18 to $321.28. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $38.75 that is $97K to $116K a year per listing.

Average price

$38.75inside the $15 to $100 sweet spot

Price range

$8.18–$321.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

$97K–$116K

Returns

0.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Airsoft. It carries 6,271 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#62in Airsoft

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

6,271per listing

Listings tracked

21

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months