Is target profitable to sell on Amazon United States?

The niche generates $4.7M/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (48/100).

How competitive is the target niche?

8 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in target?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Flatness. The return rate is 0.5%.

When does demand for target peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the target niche?

Listings span $8.18–$321.28; the average listing price is $38.75 (sweet spot $15–$100). The average incumbent carries 6,271 reviews — the moat a new listing must climb.

target

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Incredible$4.7M

$4.7M/yr · 3.8M searches

Avg price

Incredible$38.75

avg listing price — sweet spot $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$8.18–$321.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,271.1

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, target is a $4.7M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

target market data

Units sold / yr: 100K–125K; avg 2,500–3,000/product
Revenue / yr: $3.9M–$4.8M; units × avg price
Conversion rate: 3.3%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 95%

Top-5 click share

62%

Top 20: 99%

Open market

Splatterburst Targets57%
PTPHJEG22%
--5%
Highwild5%
KIMSOFUNNY4%
XXINMOH3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top target search terms

shooting targets860K/yr -17.6%1.4% conv.
target578K/yr -13.2%0.2% conv.
targets for shooting range505K/yr -17.9%1.6% conv.
shooting316K/yr -8.5%0.0% conv.
targets208K/yr -2.2%1.4% conv.
shooting targets for the range146K/yr +15.0%1.7% conv.
splatter targets173K/yr -12.6%1.7% conv.
range targets128K/yr -21.6%1.7% conv.
paper targets101K/yr -8.7%1.6% conv.
shooting target101K/yr -11.9%0.8% conv.

All search terms

Top target products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Splatterburst Targets - 12 x 18 inch Sight in Shooting Target - Shots Burst Bright Fluorescent Yellow Upon Impact - Gun - Rifle - Pistol - Airsoft - BB Gun - Air Rifle - Made in USA (10 Pack)

Splatterburst Targets$13.434.8★8,468 rev

12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)

PTPHJEG$11.214.6★391 rev

Splatterburst Targets - 12 x18 inch - Silhouette Splatter Target - Easily See Your Shots Burst Bright Fluorescent Yellow Upon Impact - Made in USA (50 Pack)

Splatterburst Targets$39.794.8★27,350 rev

Splatterburst Targets - 12 x18 inch - Silhouette Splatter Target - Easily See Your Shots Burst Bright Fluorescent Yellow Upon Impact - Made in USA (25 Pack)

Splatterburst Targets$25.034.8★27,350 rev

25 Pack - 12 x 18 inch Sight in - Splatterburst Shooting Targets for Rifle Pistol Airsoft BB Gun Pellet Gun Air Rifle

Splatterburst Targets$25.004.8★8,468 rev

Newest

by launch date

qaeuydu 50-Pack Silhouette Paper Shooting Targets for Range - 14x22 Inch Red Bullseye Gun Accessories for Handgun Pistol Rifle BB & Airsoft - Reinforced Crease-Resistant Packaging (50-Pack Single)

qaeuydu$10.1993 rev

7mo ago

GranPeak 12 x18 inch Silhouette Splatter Targets Adhesive Shooting Targets Shots Burst Bright Fluorescent Yellow Great for All Firearms (25 Pack)

GranPeak$23.4253 rev

8mo ago

PTPHJEG 12x18 Splash-Design Shooting Targets - Bright Fluorescent Yellow Pops Instantly (10 Pack)

PTPHJEG$9.8076 rev

8mo ago

Silhouette Paper Shooting Target for The Range Aiming Target Practice Paper for Indoor and Outdoor Shooting Gun Accessories for Handguns Pistols Rifles Airguns Pellet Gun BB Guns -14X22 inches

XXINMOH$9.65234 rev

10mo ago

12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)

PTPHJEG$11.21391 rev

1y ago

What buyers say about target

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Good Price”

Quality-Overall16%

“This is a good quality disposal target”

Advertised Vs Actual Product9%

“As advertised”

Range9%

“makes setting up your range easy and quick, the adjustable features are great for smaller targets, and the included targets are awesome”

Size-Overall6%

“Good size”

Ease Of Use5%

“Easy to use”

Durability4%

“they hold up well”

Efficiency3%

“They are good for practice”

Thickness2%

“The paper is thick enough that it hangs flat”

Adhesion/Stickiness2%

“The adhesive is plenty strong”

What buyers complain about

Size-Overall15%

“Not full size”

Quality-Overall11%

“Definitely not a quality unit”

Flatness5%

“They come tightly rolled up in the packs which makes them a bit challenging to lay flat”

Value For Money5%

“the price is high”

Functionality-Overall4%

“it dont quite work at all”

Strength4%

“Thin and flimsy”

Thickness4%

“They are pretty thick”

Visibility3%

“the fluorescent effect was barely visible”

Adhesion/Stickiness3%

“Giving 4 out of 5 due to adhesive not being great”

Stitch/Finish/Polish2%

“so tight then when you try and flatten them, they start tearing on the folded seams”

Top return reasons

Size-Overall63%

Range7%

Advertised Vs Actual Product6%

Value For Money5%

Functionality-Overall3%

Defective Material/Parts3%