- Flapen Score
- 49 / 100Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 4749
- Market size
- $95K/yr177K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 34%top-5 click share · 25 brands · 83 sellers
Flapen Score
Tanto Knife against its category
The dotted line is the Sports & Outdoors average. Past it, Tanto Knife is stronger. Inside it, weaker.
Market
The Tanto Knife market on Amazon at a glance
Shoppers on Amazon United States searched for Tanto Knife 177K times last year and spent an estimated $95K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Aug–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $95Ka year
- Peak month
- December10.5× the quietest month
- Top search term
- tanto81K searches a year
02 · Price
A sale here is worth $60.88.
Listings sell for $60.88 on average, from $9.48 to $194.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $60.88 that is $0 to $6K a year per listing.
- Average price
- $60.88inside the $15 to $100 sweet spot
- Price range
- $9.48–$194.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #257 within Knives & Tools. It carries 416 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 3.2%
- Average rank
- #257in Knives & Tools
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 416per listing
- Listings tracked
- 48
04 · Newcomers
9 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Tanto Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
83
Top-5 brand share
72%
Top 20: 97%
Top-5 click share
34%
Top 20: 74%
Open market
23%
- Brand 134%
- Brand 215%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 64%
Demand
Tanto Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.5×
Search terms
Top Tanto Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tanto81K/yr
- tanto sword25K/yr
- katana knife16K/yr
- samurai knife12K/yr
- japanese tanto12K/yr
- japanese tanto knife9K/yr
- fixed blade tanto6K/yr
- katana pocket knife5K/yr
- tactical tanto5K/yr
- japanese dagger4K/yr
Reviews and returns
What reviews say buyers love and hate about Tanto Knife
We read the reviews and the return reasons for every product selling here.
“Fell apart in about 1 week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tanto Knife questions
Answered from the same tracked data.