Tanto Knife

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

0.9%

Market size, estimated

$95Ka year

Peak month

December10.5× the quietest month

Top search term

tanto81K searches a year

Listings sell for $60.88 on average, from $9.48 to $194.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $60.88 that is $0 to $6K a year per listing.

Average price

$60.88inside the $15 to $100 sweet spot

Price range

$9.48–$194.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

1.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #257 within Knives & Tools. It carries 416 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

96%

Out of stock, average day

3.2%

Average rank

#257in Knives & Tools

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

416per listing

Listings tracked

48

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

9Amazon's first-year sales bar

Average brand age

56 months