tampa bay lightning
Skip itSoft demand (-49.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.53avg listing price — sweet spot $15–$100
Price range
Great$8.29–$73.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Great437.43avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$91K$91K/yr · 274K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tampa bay lightning is a $91K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
tampa bay lightning market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $114K–$143K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #20,329
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 70%
- Out of stock
- 20.2%
- Avg brand age
- 48 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
30
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
37%
Top 20: 72%
Open market
10%
- Calhoun62%
- Outerstuff10%
- Blue 848%
- AMERICAN NEEDLE4%
- Tampa Bay Lightning3%
- Rico Industries2%
- Open — no brand owns it (10 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -49.2% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 9.5×
Top tampa bay lightning search terms
- tampa bay lightning134K/yr
- tampa bay lightning shirt50K/yr
- tampa bay lightning jersey26K/yr
- tampa bay lightning shirt women19K/yr
- tampa lightning shirt6K/yr
- tampa lightning8K/yr
- tampa bay lightning gifts7K/yr
- tampa bay lightning apparel7K/yr
- lightning hockey5K/yr
- tampa bay lightning merch9K/yr
Top tampa bay lightning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Small/Medium Tampa Bay Lightning)
Calhoun$28.164.4★198 rev
Calhoun NHL Womens Oversized Loose Fit Drop Shoulder Tie Dye Crewneck Short Sleeve T-Shirt (Tampa Bay Lightning Small/Medium)
Calhoun$25.744.7★153 rev
Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Large/X-Large Tampa Bay Lightning)
Calhoun$28.224.4★198 rev
Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (Tampa Bay Lightning Small/Medium)
Calhoun$27.024.5★338 rev
Calhoun NHL Mens Performance Rash Guard Base Layer Long Sleeve Shirt (Tampa Bay Lightning X-Large)
Calhoun$36.774.7★196 rev
Newest
by launch date
NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size Tampa Bay Lightning)
Outerstuff$17.0038 rev
AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (Tampa Bay Lightning (Royal/Stone))
AMERICAN NEEDLE$33.5253 rev
Simple Modern Officially Licensed NHL Tampa Bay Lightning 30 oz Tumbler with Flip Lid and Straws | Hockey Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | Tampa Bay Lightning
Simple Modern$32.77247 rev
Tampa Bay Lightning NHL Officially Licensed T-Shirt Ringspun Front/Back Ivory Puck Large
Blue 84$33.43187 rev
Tampa Bay Lightning NHL Officially Licensed T-Shirt Heathered Black Large
Blue 84$24.85225 rev
Trending
90-day click momentum
Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (Tampa Bay Lightning X-Large)
Calhoun$30.874.8★
AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (Tampa Bay Lightning (Royal/Stone))
AMERICAN NEEDLE$33.524.7★
Calhoun NHL Mens Performance Rash Guard Base Layer Long Sleeve Shirt (Tampa Bay Lightning X-Large)
Calhoun$36.774.7★
Calhoun Surf & Skate NHL Mens Crystal Tie Dye Short Sleeve T-Shirt - The Sunset Collection (Small Tampa Bay Lightning)
Calhoun$28.964.2★
Outerstuff Tampa Bay Lightning Blue Kids Youth 4-20 Team Color Home Premier Blank Jersey (Youth Large/X-Large 14-20)
Outerstuff$56.940.0★
What buyers say about tampa bay lightning
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“The shirt is great quality”
“Charger fans will love this”
“Great light for my Grandsons 12th Birthday”
“is light weight material”
“Print is okay”
“Color is okay”
“keeps you cooler”
“The material is dry fit”
What buyers complain about
“Falls apart”
“runs really small”
“Just made cheaply”
“The colors are no longer rich and vivid”
“The earrings arrived broken”
Top return reasons
Common questions
- Is tampa bay lightning profitable to sell on Amazon United States?
- The niche generates $91K/yr across 53 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -49.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the tampa bay lightning niche?
- 16 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in tampa bay lightning?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.1%.
- When does demand for tampa bay lightning peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 9.5× the quietest.
- What does it cost to enter the tampa bay lightning niche?
- Listings span $8.29–$73.80; the average listing price is $28.53 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.