Tampa Bay Lightning
FailDemand is soft, at -49.2% this quarter, so Tampa Bay Lightning is a Fail.
- Flapen Score
- 39 / 100Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 4739
- Market size
- $91K/yr274K searches / yr
- 90-day growth
- -49.2%search demand this quarter
- Competition
- 37%top-5 click share · 16 brands · 30 sellers
Flapen Score
Tampa Bay Lightning against its category
The dotted line is the Sports & Outdoors average. Past it, Tampa Bay Lightning is stronger. Inside it, weaker.
Market
The Tampa Bay Lightning market on Amazon at a glance
Shoppers on Amazon United States searched for Tampa Bay Lightning 274K times last year and spent an estimated $91K. The top 5 brands take 87% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- -49.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $91Ka year
- Peak month
- December9.5× the quietest month
- Top search term
- tampa bay lightning134K searches a year
02 · Price
A sale here is worth $28.53.
Listings sell for $28.53 on average, from $8.29 to $73.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $28.53 that is $0 to $3K a year per listing.
- Average price
- $28.53inside the $15 to $100 sweet spot
- Price range
- $8.29–$73.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #20,329 within T-Shirts. It carries 437 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 92%
- Out of stock, average day
- 20.2%
- Average rank
- #20,329in T-Shirts
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 437per listing
- Listings tracked
- 53
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Tampa Bay Lightning products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Small/Medium Tampa Bay Lightning)
- Price
- $28.16
- Rating
- 4.4/5
- Reviews
- 198
- Age
- 3y ago

Calhoun NHL Womens Oversized Loose Fit Drop Shoulder Tie Dye Crewneck Short Sleeve T-Shirt (Tampa Bay Lightning Small/Medium)
- Price
- $25.74
- Rating
- 4.7/5
- Reviews
- 153
- Age
- 3y ago

Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Large/X-Large Tampa Bay Lightning)
- Price
- $28.22
- Rating
- 4.4/5
- Reviews
- 198
- Age
- 3y ago

Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (Tampa Bay Lightning Small/Medium)
- Price
- $27.02
- Rating
- 4.5/5
- Reviews
- 338
- Age
- 5y ago

Calhoun NHL Mens Performance Rash Guard Base Layer Long Sleeve Shirt (Tampa Bay Lightning X-Large)
- Price
- $36.77
- Rating
- 4.7/5
- Reviews
- 196
- Age
- 5y ago
Trending
estimated 90-day click momentum
Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (Tampa Bay Lightning X-Large)
- Price
- $30.87
- Rating
- 4.8/5
- Reviews
- 271
- Age
- 2y ago

AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (Tampa Bay Lightning (Royal/Stone))
- Price
- $33.52
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago

Calhoun NHL Mens Performance Rash Guard Base Layer Long Sleeve Shirt (Tampa Bay Lightning X-Large)
- Price
- $36.77
- Rating
- 4.7/5
- Reviews
- 196
- Age
- 5y ago

Calhoun Surf & Skate NHL Mens Crystal Tie Dye Short Sleeve T-Shirt - The Sunset Collection (Small Tampa Bay Lightning)
- Price
- $28.96
- Rating
- 4.2/5
- Reviews
- 131
- Age
- 4y ago

Outerstuff Tampa Bay Lightning Blue Kids Youth 4-20 Team Color Home Premier Blank Jersey (Youth Large/X-Large 14-20)
- Price
- $56.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Newest
by launch date
NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size Tampa Bay Lightning)
- Price
- $17.00
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 8mo ago

AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (Tampa Bay Lightning (Royal/Stone))
- Price
- $33.52
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago

Simple Modern Officially Licensed NHL Tampa Bay Lightning 30 oz Tumbler with Flip Lid and Straws | Hockey Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | Tampa Bay Lightning
- Price
- $32.77
- Rating
- 4.8/5
- Reviews
- 247
- Age
- 1y ago

Tampa Bay Lightning NHL Officially Licensed T-Shirt Ringspun Front/Back Ivory Puck Large
- Price
- $33.43
- Rating
- 4.8/5
- Reviews
- 187
- Age
- 1y ago

Tampa Bay Lightning NHL Officially Licensed T-Shirt Heathered Black Large
- Price
- $24.85
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
16 falling
Sellers
30
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 72%
Open market
10%
- Calhoun62%
- Outerstuff10%
- Blue 848%
- AMERICAN NEEDLE4%
- Tampa Bay Lightning3%
- Rico Industries2%
- Open — no brand owns it (10 brands, 10%)
Demand
Tampa Bay Lightning search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 9.5×
Search terms
Top Tampa Bay Lightning search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tampa bay lightning134K/yr
- tampa bay lightning shirt50K/yr
- tampa bay lightning jersey26K/yr
- tampa bay lightning shirt women19K/yr
- tampa lightning shirt6K/yr
- tampa lightning8K/yr
- tampa bay lightning gifts7K/yr
- tampa bay lightning apparel7K/yr
- lightning hockey5K/yr
- tampa bay lightning merch9K/yr
Reviews and returns
What reviews say buyers love and hate about Tampa Bay Lightning
We read the reviews and the return reasons for every product selling here.
“Falls apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tampa Bay Lightning questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









