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Tampa Bay Lightning

Fail

Demand is soft, at -49.2% this quarter, so Tampa Bay Lightning is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$91K/yr274K searches / yr
90-day growth
-49.2%search demand this quarter
Competition
37%top-5 click share · 16 brands · 30 sellers

Flapen Score

Tampa Bay Lightning against its category

The dotted line is the Sports & Outdoors average. Past it, Tampa Bay Lightning is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tampa Bay Lightning market on Amazon at a glance

Shoppers on Amazon United States searched for Tampa Bay Lightning 274K times last year and spent an estimated $91K. The top 5 brands take 87% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-49.2%
Conversion, latest week
1.2%
Market size, estimated
$91Ka year
Peak month
December9.5× the quietest month
Top search term
tampa bay lightning134K searches a year

02 · Price

A sale here is worth $28.53.

Listings sell for $28.53 on average, from $8.29 to $73.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $28.53 that is $0 to $3K a year per listing.

Average price
$28.53inside the $15 to $100 sweet spot
Price range
$8.29–$73.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #20,329 within T-Shirts. It carries 437 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
92%
Out of stock, average day
20.2%
Average rank
#20,329in T-Shirts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
437per listing
Listings tracked
53

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Tampa Bay Lightning products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

$0$3K$5K$8K$11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 falling

Sellers

30

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 72%

Open market

10%

  • Calhoun62%
  • Outerstuff10%
  • Blue 848%
  • AMERICAN NEEDLE4%
  • Tampa Bay Lightning3%
  • Rico Industries2%
  • Open — no brand owns it (10 brands, 10%)

Demand

Tampa Bay Lightning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Tampa Bay Lightning search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tampa bay lightning134K/yr
  • tampa bay lightning shirt50K/yr
  • tampa bay lightning jersey26K/yr
  • tampa bay lightning shirt women19K/yr
  • tampa lightning shirt6K/yr
  • tampa lightning8K/yr
  • tampa bay lightning gifts7K/yr
  • tampa bay lightning apparel7K/yr
  • lightning hockey5K/yr
  • tampa bay lightning merch9K/yr

Reviews and returns

What reviews say buyers love and hate about Tampa Bay Lightning

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Durability”
4.1%of orders come back
“Falls apart”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tampa Bay Lightning questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data