tal
Worth a lookShows a sweet-spot price point ($23.16 avg), but weak search conversion (0.6%) keeps it on the watch list.
Avg price
Incredible$23.16avg listing price — sweet spot $15–$100
Price range
Great$8.77–$46.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Market size
Good$317K$317K/yr · 2.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,231.18avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tal is a $317K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
tal market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $347K–$463K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,360
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 36%
- Out of stock
- 12.2%
- Avg brand age
- 42 months
- Avg seller age
- 139 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
9 falling
Sellers
90
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
38%
Top 20: 78%
Open market
4%
- Bubba76%
- Tal7%
- Generic4%
- BUBBA3%
- Maoolmht3%
- POWCAN2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top tal search terms
- tal1.4M/yr
- bubba water bottle264K/yr
- tal water bottle183K/yr
- bubba tumbler122K/yr
- bubba105K/yr
- bubba cup115K/yr
- bubba cups19K/yr
- tal bottle9K/yr
- bubba water bottle 24 oz10K/yr
- bubba water bottle with straw8K/yr
Top tal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bubba Envy S Stainless Steel Tumbler 24oz. Water Bottle Medium Azalea
Bubba$15.464.8★27,706 rev
Bubba Trailblazer Vacuum-Insulated Stainless Steel Water Bottle 40oz. Licorice
Bubba$16.434.6★9,926 rev
bubba 52 oz Insulated Stainless Steel Water Keg - Large Reusable Water Bottle Drinking Jug - Insulated Keg for Everyday Hydration Lead-Free and BPA-Free Office Siren
Bubba$32.284.4★171 rev
Tal Water Bottle Double Wall Insulated Stainless Steel Ranger Pro - 64oz - Black
Tal$33.514.6★152 rev
bubba Trailblazer Insulated Stainless Steel Water Bottle with Straw Lid 40oz Limelight Powder Coat
Bubba$16.654.6★9,926 rev
Newest
by launch date
T.A.L Ranger Water Bottle 26oz Stainless Steel Easy Sip Straw with Carry Loop (Black)
Generic$24.635 rev
bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Ocean Energy
Bubba$19.76342 rev
bubba 52 oz Insulated Stainless Steel Water Keg - Large Reusable Water Bottle Drinking Jug - Insulated Keg for Everyday Hydration Lead-Free and BPA-Free Office Siren
Bubba$32.28171 rev
bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Fresh Kicks
Bubba$20.02342 rev
bubba 32 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Fresh Kicks
Bubba$26.78342 rev
Trending
90-day click momentum
Insulated 24 oz. Rubberized Stainless Steel Tumbler by Bubba
Bubba$23.184.1★
BUBBA 12 Hook Extractor with Non-Slip Grip T-Handle with Marine Grade Stainless Steel Hook Extractor for Fishing and Angling
BUBBA$43.344.8★
T.A.L Ranger Water Bottle 26oz Stainless Steel Easy Sip Straw with Carry Loop (Black)
Generic$24.634.2★
bubba 52 oz Insulated Stainless Steel Water Keg - Large Reusable Water Bottle Drinking Jug - Insulated Keg for Everyday Hydration Lead-Free and BPA-Free Office Siren
Bubba$32.284.4★
bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Daydreamin
Bubba$19.324.6★
What buyers say about tal
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps drinks cold”
“Excellent product”
“Perfect size for travel or home”
“No leak”
“Great value”
“Easy to carry”
“Beautiful pink color”
“They are made from good material feel durable”
“Exactly what I needed”
“comes clean easily”
What buyers complain about
“Leaks a lot”
“It could have been a little bigger”
“Not durable”
“Not the Same Quality as Before”
“Impossible to Open”
“keeps cold not warm”
“bulky”
“sent wrong color”
“I really dont like the handle”
“difficult to clean”
Top return reasons
Common questions
- Is tal profitable to sell on Amazon United States?
- The niche generates $317K/yr across 44 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +35.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the tal niche?
- 9 brands and 90 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in tal?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Durability. The return rate is 2.4%.
- When does demand for tal peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the tal niche?
- Listings span $8.77–$46.72; the average listing price is $23.16 (sweet spot $15–$100). The average incumbent carries 3,231 reviews — the moat a new listing must climb.