Skip to content

Tal

Maybe

Products sell for $23.16 on average, inside the sweet spot. But buyers convert on only 0.6% of searches, so Tal is a Maybe.

Flapen Score
52
52 / 100
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Market size
$317K/yr2.3M searches / yr
90-day growth
+35.9%search demand this quarter
Competition
38%top-5 click share · 9 brands · 90 sellers

Flapen Score

Tal against its category

The dotted line is the Sports & Outdoors average. Past it, Tal is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tal market on Amazon at a glance

Shoppers on Amazon United States searched for Tal 2.3M times last year and spent an estimated $317K. The top 5 brands take 94% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+35.9%
Conversion, latest week
0.6%
Market size, estimated
$317Ka year
Peak month
July1.4× the quietest month
Top search term
tal1.4M searches a year

02 · Price

A sale here is worth $23.16.

Listings sell for $23.16 on average, from $8.77 to $46.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $23.16 that is $6K to $12K a year per listing.

Average price
$23.16inside the $15 to $100 sweet spot
Price range
$8.77–$46.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,360 within Sports Water Bottles. It carries 3,231 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
86%
Out of stock, average day
12.2%
Average rank
#1,360in Sports Water Bottles
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,231per listing
Listings tracked
44

04 · Newcomers

10 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
10Amazon's first-year sales bar
Average brand age
42 months

Products

Top Tal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$10K$19K$29K$38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

90

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 78%

Open market

4%

  • Bubba76%
  • Tal7%
  • Generic4%
  • BUBBA3%
  • Maoolmht3%
  • POWCAN2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Tal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tal1.4M/yr
  • bubba water bottle264K/yr
  • tal water bottle183K/yr
  • bubba tumbler122K/yr
  • bubba105K/yr
  • bubba cup115K/yr
  • bubba cups19K/yr
  • tal bottle9K/yr
  • bubba water bottle 24 oz10K/yr
  • bubba water bottle with straw8K/yr

Reviews and returns

What reviews say buyers love and hate about Tal

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Temperature Retention”
24%of negative reviews mention “Leak-Proof”
2.4%of orders come back
“Leaks a lot”
A buyer, on “Leak-Proof”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data