Tal
MaybeProducts sell for $23.16 on average, inside the sweet spot. But buyers convert on only 0.6% of searches, so Tal is a Maybe.
- Flapen Score
- 52 / 100Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 4752
- Market size
- $317K/yr2.3M searches / yr
- 90-day growth
- +35.9%search demand this quarter
- Competition
- 38%top-5 click share · 9 brands · 90 sellers
Flapen Score
Tal against its category
The dotted line is the Sports & Outdoors average. Past it, Tal is stronger. Inside it, weaker.
Market
The Tal market on Amazon at a glance
Shoppers on Amazon United States searched for Tal 2.3M times last year and spent an estimated $317K. The top 5 brands take 94% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +35.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $317Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- tal1.4M searches a year
02 · Price
A sale here is worth $23.16.
Listings sell for $23.16 on average, from $8.77 to $46.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $23.16 that is $6K to $12K a year per listing.
- Average price
- $23.16inside the $15 to $100 sweet spot
- Price range
- $8.77–$46.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,360 within Sports Water Bottles. It carries 3,231 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 86%
- Out of stock, average day
- 12.2%
- Average rank
- #1,360in Sports Water Bottles
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 3,231per listing
- Listings tracked
- 44
04 · Newcomers
10 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Tal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bubba Envy S Stainless Steel Tumbler 24oz. Water Bottle Medium Azalea
- Price
- $15.46
- Rating
- 4.8/5
- Reviews
- 27,706
- Age
- 2y ago

Bubba Trailblazer Vacuum-Insulated Stainless Steel Water Bottle 40oz. Licorice
- Price
- $16.43
- Rating
- 4.6/5
- Reviews
- 9,926
- Age
- 8y ago

bubba 52 oz Insulated Stainless Steel Water Keg - Large Reusable Water Bottle Drinking Jug - Insulated Keg for Everyday Hydration Lead-Free and BPA-Free Office Siren
- Price
- $32.28
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 6mo ago

Tal Water Bottle Double Wall Insulated Stainless Steel Ranger Pro - 64oz - Black
- Price
- $33.51
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 6y ago

bubba Trailblazer Insulated Stainless Steel Water Bottle with Straw Lid 40oz Limelight Powder Coat
- Price
- $16.65
- Rating
- 4.6/5
- Reviews
- 9,926
- Age
- 2y ago
Trending
estimated 90-day click momentum
Insulated 24 oz. Rubberized Stainless Steel Tumbler by Bubba
- Price
- $23.18
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 1y ago

BUBBA 12 Hook Extractor with Non-Slip Grip T-Handle with Marine Grade Stainless Steel Hook Extractor for Fishing and Angling
- Price
- $43.34
- Rating
- 4.8/5
- Reviews
- 511
- Age
- 6y ago

T.A.L Ranger Water Bottle 26oz Stainless Steel Easy Sip Straw with Carry Loop (Black)
- Price
- $24.63
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago

bubba 52 oz Insulated Stainless Steel Water Keg - Large Reusable Water Bottle Drinking Jug - Insulated Keg for Everyday Hydration Lead-Free and BPA-Free Office Siren
- Price
- $32.28
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 6mo ago

bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Daydreamin
- Price
- $19.32
- Rating
- 4.6/5
- Reviews
- 342
- Age
- 6mo ago
Newest
by launch date
T.A.L Ranger Water Bottle 26oz Stainless Steel Easy Sip Straw with Carry Loop (Black)
- Price
- $24.63
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago

bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Ocean Energy
- Price
- $19.76
- Rating
- 4.6/5
- Reviews
- 342
- Age
- 6mo ago

bubba 52 oz Insulated Stainless Steel Water Keg - Large Reusable Water Bottle Drinking Jug - Insulated Keg for Everyday Hydration Lead-Free and BPA-Free Office Siren
- Price
- $32.28
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 6mo ago

bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Fresh Kicks
- Price
- $20.02
- Rating
- 4.6/5
- Reviews
- 342
- Age
- 6mo ago

bubba 32 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Fresh Kicks
- Price
- $26.78
- Rating
- 4.6/5
- Reviews
- 342
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
9 falling
Sellers
90
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 78%
Open market
4%
- Bubba76%
- Tal7%
- Generic4%
- BUBBA3%
- Maoolmht3%
- POWCAN2%
- Open — no brand owns it (3 brands, 4%)
Demand
Tal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Tal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tal1.4M/yr
- bubba water bottle264K/yr
- tal water bottle183K/yr
- bubba tumbler122K/yr
- bubba105K/yr
- bubba cup115K/yr
- bubba cups19K/yr
- tal bottle9K/yr
- bubba water bottle 24 oz10K/yr
- bubba water bottle with straw8K/yr
Reviews and returns
What reviews say buyers love and hate about Tal
We read the reviews and the return reasons for every product selling here.
“Leaks a lot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









