Tal
MaybeProducts sell for $23.16 on average, inside the sweet spot. But buyers convert on only 0.6% of searches, so Tal is a Maybe.
- Flapen Score
- 52 / 100Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 4752
- Market size
- $317K/yr2.3M searches / yr
- 90-day growth
- +35.9%search demand this quarter
- Competition
- 38%top-5 click share · 9 brands · 90 sellers
Flapen Score
Tal against its category
The dotted line is the Sports & Outdoors average. Past it, Tal is stronger. Inside it, weaker.
Market
The Tal market on Amazon at a glance
Shoppers on Amazon United States searched for Tal 2.3M times last year and spent an estimated $317K. The top 5 brands take 94% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +35.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $317Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- tal1.4M searches a year
02 · Price
A sale here is worth $23.16.
Listings sell for $23.16 on average, from $8.77 to $46.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $23.16 that is $6K to $12K a year per listing.
- Average price
- $23.16inside the $15 to $100 sweet spot
- Price range
- $8.77–$46.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,360 within Sports Water Bottles. It carries 3,231 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 86%
- Out of stock, average day
- 12.2%
- Average rank
- #1,360in Sports Water Bottles
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 3,231per listing
- Listings tracked
- 44
04 · Newcomers
10 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Tal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
9 falling
Sellers
90
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
38%
Top 20: 78%
Open market
4%
- Brand 176%
- Brand 27%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (3 brands, 4%)
Demand
Tal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Tal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tal1.4M/yr
- bubba water bottle264K/yr
- tal water bottle183K/yr
- bubba tumbler122K/yr
- bubba105K/yr
- bubba cup115K/yr
- bubba cups19K/yr
- tal bottle9K/yr
- bubba water bottle 24 oz10K/yr
- bubba water bottle with straw8K/yr
Reviews and returns
What reviews say buyers love and hate about Tal
We read the reviews and the return reasons for every product selling here.
“Leaks a lot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tal questions
Answered from the same tracked data.









