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tailgate games

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Market size 18Growth 84Conversion 13Competition 22Returns 60Price range 47Avg price 81Brand share 27Review moat 37Quality gap 42

Growth

Great+83.3%

90-day search growth — must beat 0% to launch

Avg price

Great$82.27

avg listing price — sweet spot $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Price range

Okay$20.47–$188.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,810.88

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$70K

$70K/yr · 80K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, tailgate games is a $70K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 41/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

tailgate games market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$103K–$123K
units × avg price
Conversion rate
1.1%
Avg BSR
#35
Page quality
0%
Prime
88%
Sponsored
82%
Out of stock
0.0%
Avg brand age
49 months
Avg seller age
163 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

35

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • GoSports25%
  • QB5424%
  • ropoda19%
  • GoPong15%
  • SWOOC5%
  • Tailgating Pros4%
  • Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +83.3% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.8×

Top tailgate games search terms

  • tailgate games57K/yr
  • tailgating games14K/yr
  • tailgate games for adults9K/yr
All search terms

Top tailgate games products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$7K15%$11K20%$14K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about tailgate games

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience37%

“Fun game for the the little ones”

Quality-Overall21%

“Excellent product”

Value For Money6%

“Value for the money”

Durability5%

“Durable”

Advertised Vs Actual Product5%

“arrived as described”

Assembly/Installation4%

“The game is easy to set up as advertised”

Portability3%

“Portability”

Suitable For Indoor2%

“provides lots of fun indoors and out”

Material Quality2%

“The material is light weight, easy to carry & transport”

Ease Of Use2%

“easy to use”

What buyers complain about

Strength17%

“Its okay, a bit flimsy”

Size-Overall16%

“Very small”

Durability15%

“not durable”

Quality-Overall15%

“Poor quality”

Assembly/Installation7%

“Sadly I waited too long to put it together after purchasing this”

Advertised Vs Actual Product6%

“This did not actually contain the carrying case as advertised”

Material Quality3%

“The cups are made out of cheap plastic”

Thickness3%

“The cups are too thin for the amount of water its supposed to hold”

Value For Money3%

“Frustrating given how expensive this was”

Weight Light2%

“bean bags are too light”

Top return reasons

Size-Overall31%
Value For Money11%
Defective Material/Parts8%
Strength7%
Quality-Overall7%
Advertised Vs Actual Product5%
Assembly/Installation4%
Material Quality3%
Product Condition3%
Wood Quality2%

Common questions

Is tailgate games profitable to sell on Amazon United States?
The niche generates $70K/yr across 17 tracked products. 90-day search growth is +83.3%. Flapen's verdict: Skip it (41/100).
How competitive is the tailgate games niche?
10 brands and 35 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in tailgate games?
Top complaints mined from reviews: Strength, Size-Overall, Durability. The return rate is 2.6%.
When does demand for tailgate games peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 6.8× the quietest.
What does it cost to enter the tailgate games niche?
Listings span $20.47–$188.91; the average listing price is $82.27 (sweet spot $15–$100). The average incumbent carries 2,811 reviews — the moat a new listing must climb.