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Tailgate Games

Fail

Buyers convert on only 1.1% of searches, so Tailgate Games is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$70K/yr80K searches / yr
90-day growth
+83.3%search demand this quarter
Competition
74%top-5 click share · 10 brands · 35 sellers

Flapen Score

Tailgate Games against its category

The dotted line is the Sports & Outdoors average. Past it, Tailgate Games is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tailgate Games market on Amazon at a glance

Shoppers on Amazon United States searched for Tailgate Games 80K times last year and spent an estimated $70K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +83.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+83.3%
Conversion, latest week
1.1%
Market size, estimated
$70Ka year
Peak month
September6.8× the quietest month
Top search term
tailgate games57K searches a year

02 · Price

A sale here is worth $82.27.

Listings sell for $82.27 on average, from $20.47 to $188.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $82.27 that is $0 to $8K a year per listing.

Average price
$82.27inside the $15 to $100 sweet spot
Price range
$20.47–$188.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Leisure Sports & Game Room. It carries 2,811 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#35in Leisure Sports & Game Room
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,811per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Tailgate Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

35

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • Brand 125%
  • Brand 224%
  • Brand 319%
  • Brand 415%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 7%)

Demand

Tailgate Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.8×

Search terms

Top Tailgate Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tailgate games57K/yr
  • tailgating games14K/yr
  • tailgate games for adults9K/yr

Reviews and returns

What reviews say buyers love and hate about Tailgate Games

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Strength”
2.6%of orders come back
“Its okay, a bit flimsy”
A buyer, on “Strength”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tailgate Games questions

Answered from the same tracked data.