Tailgate Games
FailBuyers convert on only 1.1% of searches, so Tailgate Games is a Fail.
- Flapen Score
- 41 / 100Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 4741
- Market size
- $70K/yr80K searches / yr
- 90-day growth
- +83.3%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 35 sellers
Flapen Score
Tailgate Games against its category
The dotted line is the Sports & Outdoors average. Past it, Tailgate Games is stronger. Inside it, weaker.
Market
The Tailgate Games market on Amazon at a glance
Shoppers on Amazon United States searched for Tailgate Games 80K times last year and spent an estimated $70K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +83.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +83.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $70Ka year
- Peak month
- September6.8× the quietest month
- Top search term
- tailgate games57K searches a year
02 · Price
A sale here is worth $82.27.
Listings sell for $82.27 on average, from $20.47 to $188.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $82.27 that is $0 to $8K a year per listing.
- Average price
- $82.27inside the $15 to $100 sweet spot
- Price range
- $20.47–$188.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Leisure Sports & Game Room. It carries 2,811 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Leisure Sports & Game Room
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 2,811per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Tailgate Games products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
35
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
7%
- Brand 125%
- Brand 224%
- Brand 319%
- Brand 415%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 7%)
Demand
Tailgate Games search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.8×
Search terms
Top Tailgate Games search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tailgate games57K/yr
- tailgating games14K/yr
- tailgate games for adults9K/yr
Reviews and returns
What reviews say buyers love and hate about Tailgate Games
We read the reviews and the return reasons for every product selling here.
“Its okay, a bit flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tailgate Games questions
Answered from the same tracked data.









