Is tailgate profitable to sell on Amazon United States?

The niche generates $448K/yr across 12 tracked products. 90-day search growth is +6.1%. Flapen's verdict: Skip it (39/100).

How competitive is the tailgate niche?

10 brands and 30 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in tailgate?

Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 2.3%.

When does demand for tailgate peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the tailgate niche?

Listings span $11.78–$205.49; the average listing price is $81.95 (sweet spot $15–$100). The average incumbent carries 2,696 reviews — the moat a new listing must climb.

tailgate

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Avg price

Great$81.95

avg listing price — sweet spot $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Market size

Good$448K

$448K/yr · 614K searches

Price range

Okay$11.78–$205.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,695.92

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, tailgate is a $448K/yr Amazon United States market (614K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

tailgate market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $492K–$656K; units × avg price
Conversion rate: 0.9%
Avg BSR: #78
Page quality: 0%
Prime: 75%
Sponsored: 83%
Out of stock: 1.9%
Avg brand age: 42 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

10%

GoPong56%
ropoda16%
Dakine6%
Tailgating Pros5%
Hagon PRO4%
FANGSUN4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top tailgate search terms

tailgate120K/yr -21.8%0.0% conv.
tailgate essentials212K/yr +6.0%0.1% conv.
tailgating49K/yr +86.4%0.0% conv.
tailgating accessories25K/yr +33.1%0.0% conv.
tail gate22K/yr -16.7%0.0% conv.
tailgate accessories18K/yr +30.1%0.0% conv.
truck beds & tailgates10K/yr -11.3%0.0% conv.
truck tailgate9K/yr +2.1%0.1% conv.
football tailgate essentials27K/yr +63.9%0.1% conv.
tailgate must haves8K/yr +124.3%0.0% conv.

All search terms

Top tailgate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GoPong 8 Foot Portable Beer Pong / Tailgate Tables (Black Football American Flag or Custom Dry Erase)

GoPong$94.294.6★4,060 rev

GoPong 8 Foot Portable Beer Pong / Tailgate Tables (Green Football American Flag or Custom Dry Erase)

GoPong$94.104.6★4,060 rev

ROPODA Portable Cornhole Board Set 24 x 16 in Corn Hole Games for Adults with 8 Bean Bags Lightweight Aluminum Alloy Edging Cornhole Set for Outdoor GamesBeach and Tailgates.

ropoda$46.114.4★325 rev

Dakine Tailgate Surf Pad - Black

Dakine$49.884.8★429 rev

Hagon PRO Disposable Rain Ponchos for Adults (5 Pack)

Hagon PRO$11.784.5★18,192 rev

Newest

by launch date

ROPODA Portable Cornhole Board Set 24 x 16 in Corn Hole Games for Adults with 8 Bean Bags Lightweight Aluminum Alloy Edging Cornhole Set for Outdoor GamesBeach and Tailgates.

ropoda$46.11325 rev

1y ago

Titanker Small Camping Table Foldable 2ft Folding Picnic Table with Side Racks & Net Folding Camp Table Portable Beach Table Car Camping Essentials Sturdy Light Aluminum Gift for Father Husband

Titanker$34.62494 rev

2y ago

Tailgating Pros 4x2 Regulation Cornhole Boards Flag Set- Includes 8 Bean Bags Carrying Cases and Score Keeper - Optional LED Lights

Tailgating Pros$205.4928 rev

3y ago

FANGSUN Large Grill and Picnic Caddy with Paper Towel Holder BBQ Organizer for Utensils Plates Condiments Collapsible & Easy-Carry Griddle Caddy Must-Haves for Outdoor Camper Travel Car RV

FANGSUN$26.01523 rev

4y ago

Tailgating Pros American Themed Cornhole Board Set - Official Regulation Size 4x2 Corn Hole Toss Game w/Set of 8 Bean Bags and Carrying Case - Outdoor Tailgate Yard Game

Tailgating Pros$188.31553 rev

4y ago

What buyers say about tailgate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“The included bean bags are great quality”

Ease Of Use14%

“Convenient purchase”

Size-Overall10%

“Fits perfect”

Value For Money8%

“It was totally worth it”

Fun/Entertainment Experience7%

“One of the Best Family Fun Purchases”

Moist/Dry4%

“Keep you dry”

Durability3%

“durable”

Weight Light3%

“it doesnt weight much”

Thickness3%

“These seem to be thicker than most disposable ones which is nice”

Warmth3%

“I noticed the ponchos kept me a bit warmer”

What buyers complain about

Size-Overall18%

“One thing I didnt love was that the arm part is too short”

Thickness15%

“Sandwich bags are thicker”

Strength14%

“Its okay, a bit flimsy”

Quality-Overall12%

“Very cheaply made”

Material Quality10%

“Cheap plastic”

Durability10%

“Broke in half the first time using”

Arm Fit5%

“Terrible no arm holes”

Water Resistance3%

“I would not suggest using them if you know the rain will last long”

Top return reasons

Size-Overall27%

Thin18%

Value For Money13%

Advertised Vs Actual Product9%

Material Quality5%

Defective Material/Parts4%

Quality-Overall4%

Strength3%

Length2%

Thickness2%

Common questions

Is tailgate profitable to sell on Amazon United States?: The niche generates $448K/yr across 12 tracked products. 90-day search growth is +6.1%. Flapen's verdict: Skip it (39/100).
How competitive is the tailgate niche?: 10 brands and 30 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in tailgate?: Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 2.3%.
When does demand for tailgate peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the tailgate niche?: Listings span $11.78–$205.49; the average listing price is $81.95 (sweet spot $15–$100). The average incumbent carries 2,696 reviews — the moat a new listing must climb.