- Flapen Score
- 39 / 100Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 4739
- Market size
- $448K/yr614K searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 82%top-5 click share · 10 brands · 30 sellers
Flapen Score
Tailgate against its category
The dotted line is the Sports & Outdoors average. Past it, Tailgate is stronger. Inside it, weaker.
Market
The Tailgate market on Amazon at a glance
Shoppers on Amazon United States searched for Tailgate 614K times last year and spent an estimated $448K. The top 5 brands take 86% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $448K a year.
- Searches, last 12 months
- 614K
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $448Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- tailgate120K searches a year
02 · Price
A sale here is worth $81.95.
Listings sell for $81.95 on average, from $11.78 to $205.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $81.95 that is $8K to $20K a year per listing.
- Average price
- $81.95inside the $15 to $100 sweet spot
- Price range
- $11.78–$205.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $8K–$20K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #78 within Leisure Sports & Game Room. It carries 2,696 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 75%
- Out of stock, average day
- 1.9%
- Average rank
- #78in Leisure Sports & Game Room
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,696per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Tailgate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
30
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
10%
- Brand 156%
- Brand 216%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (4 brands, 10%)
Demand
Tailgate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Tailgate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tailgate120K/yr
- tailgate essentials212K/yr
- tailgating49K/yr
- tailgating accessories25K/yr
- tail gate22K/yr
- tailgate accessories18K/yr
- truck beds & tailgates10K/yr
- truck tailgate9K/yr
- football tailgate essentials27K/yr
- tailgate must haves8K/yr
Reviews and returns
What reviews say buyers love and hate about Tailgate
We read the reviews and the return reasons for every product selling here.
“One thing I didnt love was that the arm part is too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tailgate questions
Answered from the same tracked data.









