Tactical Pen Flashlight

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

133K

Growth, 90 days vs prior 90

+1.0%

Conversion, latest week

2.2%

Market size, estimated

$87Ka year

Peak month

September2.5× the quietest month

Top search term

stun pen29K searches a year

Listings sell for $29.69 on average, from $9.97 to $129.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $29.69 that is $0 to $3K a year per listing.

Average price

$29.69inside the $15 to $100 sweet spot

Price range

$9.97–$129.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #96 within Tactical & Personal Defense. It carries 6,410 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

89%

Out of stock, average day

2.0%

Average rank

#96in Tactical & Personal Defense

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

6,410per listing

Listings tracked

37

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months