Tactical Gear

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

-45.5%

Conversion, latest week

1.5%

Market size, estimated

$2.6Ma year

Peak month

December1.9× the quietest month

Top search term

survival kit1.5M searches a year

Listings sell for $34.66 on average, from $4.57 to $374.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $34.66 that is $35K to $43K a year per listing.

Average price

$34.66inside the $15 to $100 sweet spot

Price range

$4.57–$374.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

$35K–$43K

Returns

0.9%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Safety & Survival. It carries 18,617 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#23in Safety & Survival

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

18,617per listing

Listings tracked

45

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months