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Tabletop Games

Maybe

Products sell for $25.65 on average, inside the sweet spot. But demand is soft, at -7.6% this quarter, so Tabletop Games is a Maybe.

Flapen Score
52
52 / 100
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Market size
$199K/yr407K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
49%top-5 click share · 27 brands · 52 sellers

Flapen Score

Tabletop Games against its category

The dotted line is the Sports & Outdoors average. Past it, Tabletop Games is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tabletop Games market on Amazon at a glance

Shoppers on Amazon United States searched for Tabletop Games 407K times last year and spent an estimated $199K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
1.9%
Market size, estimated
$199Ka year
Peak month
December7.5× the quietest month
Top search term
bar games89K searches a year

02 · Price

A sale here is worth $25.65.

Listings sell for $25.65 on average, from $5.43 to $126.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $25.65 that is $3K to $6K a year per listing.

Average price
$25.65inside the $15 to $100 sweet spot
Price range
$5.43–$126.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Leisure Sports & Game Room. It carries 2,835 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#119in Leisure Sports & Game Room
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,835per listing
Listings tracked
32

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tabletop Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

52

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

49%

Top 20: 89%

Open market

37%

  • Brand 118%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Tabletop Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Tabletop Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bar games89K/yr
  • office games54K/yr
  • wooden games48K/yr
  • wooden board games39K/yr
  • bar games for adults35K/yr
  • coffee table games28K/yr
  • office games for adults15K/yr
  • you laugh you drink15K/yr
  • wood games15K/yr
  • mini table games8K/yr

Reviews and returns

What reviews say buyers love and hate about Tabletop Games

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Small size”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tabletop Games questions

Answered from the same tracked data.