Sykes-fairbairn

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

0.3%

Market size, estimated

$17Ka year

Peak month

February1.5× the quietest month

Top search term

fairbairn sykes knife22K searches a year

Listings sell for $67.21 on average, from $11.24 to $247.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $67.21 that is $0 to $7K a year per listing.

Average price

$67.21inside the $15 to $100 sweet spot

Price range

$11.24–$247.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

1.1%of orders · Amazon United States median 2.1%

21% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #666 within Tactical & Personal Defense. It carries 1,258 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

21%

Prime listings

63%

Out of stock, average day

4.8%

Average rank

#666in Tactical & Personal Defense

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

1,258per listing

Listings tracked

24

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months