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sykes-fairbairn

Skip it

A small market ($17K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 23Conversion 4Competition 54Returns 94Price range 36Avg price 87Brand share 39Review moat 56Quality gap 84

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$67.21

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,257.58

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay$11.24–$247.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Market size

Bad$17K

$17K/yr · 81K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, sykes-fairbairn is a $17K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sykes-fairbairn market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$34K–$50K
units × avg price
Conversion rate
0.3%
Avg BSR
#666
Page quality
0%
Prime
63%
Sponsored
21%
Out of stock
4.8%
Avg brand age
64 months
Avg seller age
167 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

83

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

14%

  • AJSANITY41%
  • RWM PRODUCTS16%
  • SZCO10%
  • Sheffieldcutleryshop9%
  • Smith & Wesson6%
  • Schrade4%
  • Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -4.5% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top sykes-fairbairn search terms

  • fairbairn sykes knife22K/yr
  • sykes-fairbairn28K/yr
  • sykes fairbairn knife10K/yr
  • commando knife10K/yr
  • fairbairn sykes fighting knife7K/yr
  • sheffieldcutleryshop2K/yr
  • fairbairn sykes commando knife1K/yr
All search terms

Top sykes-fairbairn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$84210%$2K15%$3K20%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about sykes-fairbairn

What buyers praise and complain about, mined from review topics.

What buyers love

Sharpness26%

“Very sharp”

Quality-Overall20%

“The overall quality of the knife is great”

Value For Money8%

“Great price”

Advertised Vs Actual Product6%

“ITEM AS DESCRIBED”

Durability6%

“Well thought out durable system I should have bought years ago”

Grip4%

“easy to grip”

Handle Quality4%

“the handle fits very nicely in my small hands”

Size-Overall3%

“its fits great in my backpack”

Design-Overall3%

“Seems well designed”

Leather Quality2%

“The leathercase is amazing”

What buyers complain about

Sharpness26%

“Edges not sharp”

Quality-Overall13%

“Its not premium quality”

Handle Quality5%

“Handle is oblong instead of round”

Value For Money5%

“$11 Mtech much cheaper”

Advertised Vs Actual Product3%

“That is on me because I didn't read the description carefully enough”

Size-Overall3%

“The box is too big”

Leather Quality3%

“The sheath is made from cheap leather”

Ease Of Use2%

“Difficult extraction and insertion holster”

Grip2%

“This item looks nothing like add handle constructed poorly Chief will not snap on knife made poorly”

Cutting/Trimming2%

“The knife was not sharp at the tip”

Top return reasons

Size-Overall28%
Sharpness16%
Quality-Overall8%
Defective Material/Parts7%
Handle Quality6%
Advertised Vs Actual Product6%
Value For Money5%
Weight Heavy2%
Product Condition2%
Rusts/Corrodes2%

Common questions

Is sykes-fairbairn profitable to sell on Amazon United States?
The niche generates $17K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (43/100).
How competitive is the sykes-fairbairn niche?
12 brands and 83 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in sykes-fairbairn?
Top complaints mined from reviews: Sharpness, Quality-Overall, Handle Quality. The return rate is 1.1%.
When does demand for sykes-fairbairn peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the sykes-fairbairn niche?
Listings span $11.24–$247.86; the average listing price is $67.21 (sweet spot $15–$100). The average incumbent carries 1,258 reviews — the moat a new listing must climb.