Swimming Headband

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +108.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

+108.7%

Conversion, latest week

4.5%

Market size, estimated

$105Ka year

Peak month

July5.0× the quietest month

Top search term

swimming headband56K searches a year

Listings sell for $14.30 on average, from $7.12 to $38.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.30 that is $1K to $4K a year per listing.

Average price

$14.30under the $15 to $100 sweet spot

Price range

$7.12–$38.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

2.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #151 within Water Sports. It carries 3,321 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

96%

Out of stock, average day

3.1%

Average rank

#151in Water Sports

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

3,321per listing

Listings tracked

49

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months