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Swim Trainer for Kids

Maybe

Search demand grew +397.6% this quarter. But shoppers spend an estimated $56K a year here, so Swim Trainer for Kids is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 17% of 8,101 Sports & Outdoors niches · +10 vs the category median of 47
Market size
$56K/yr67K searches / yr
90-day growth
+397.6%search demand this quarter
Competition
57%top-5 click share · 15 brands · 20 sellers

Flapen Score

Swim Trainer for Kids against its category

The dotted line is the Sports & Outdoors average. Past it, Swim Trainer for Kids is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swim Trainer for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Swim Trainer for Kids 67K times last year and spent an estimated $56K. The top 5 brands take 70% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +397.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+397.6%
Conversion, latest week
3.7%
Market size, estimated
$56Ka year
Top search term
swim trainer for kids17K searches a year

02 · Price

A sale here is worth $22.52.

Listings sell for $22.52 on average, from $10.66 to $38.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $22.52 that is $2K to $6K a year per listing.

Average price
$22.52inside the $15 to $100 sweet spot
Price range
$10.66–$38.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #192 within Water Sports. It carries 1,783 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#192in Water Sports
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,783per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Swim Trainer for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

25%

  • Brand 133%
  • Brand 219%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Search terms

Top Swim Trainer for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swim trainer for kids17K/yr
  • learn to swim floaties for kids8K/yr
  • toddler swim trainer5K/yr
  • kids swim trainer5K/yr
  • swim aids for kids4K/yr
  • learn to swim8K/yr
  • swim trainer for toddlers4K/yr
  • swim assist for kids4K/yr
  • swimming lessons equipment for kids4K/yr
  • swimming aids for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Swim Trainer for Kids

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Inaccurate sizes”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Swim Trainer for Kids questions

Answered from the same tracked data.