Swim School Baby Float
MaybeSearch demand grew +218.0% this quarter. But shoppers spend an estimated $21K a year here, so Swim School Baby Float is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 4754
- Market size
- $21K/yr27K searches / yr
- 90-day growth
- +218.0%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 40 sellers
Flapen Score
Swim School Baby Float against its category
The dotted line is the Sports & Outdoors average. Past it, Swim School Baby Float is stronger. Inside it, weaker.
Market
The Swim School Baby Float market on Amazon at a glance
Shoppers on Amazon United States searched for Swim School Baby Float 27K times last year and spent an estimated $21K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +218.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +218.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $21Ka year
- Peak month
- June17.8× the quietest month
- Top search term
- swim school baby float8K searches a year
02 · Price
A sale here is worth $27.06.
Listings sell for $27.06 on average, from $9.38 to $47.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.06 that is $0 to $3K a year per listing.
- Average price
- $27.06inside the $15 to $100 sweet spot
- Price range
- $9.38–$47.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #39 within Water Sports. It carries 1,696 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #39in Water Sports
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 1,696per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Swim School Baby Float products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
40
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
10%
- Brand 160%
- Brand 213%
- Brand 37%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (8 brands, 10%)
Demand
Swim School Baby Float search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 17.8×
Search terms
Top Swim School Baby Float search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swim school baby float8K/yr
- swim school5K/yr
- swimschool baby float5K/yr
- one year old floaties for pool4K/yr
- aqua swim school float baby1K/yr
- swimschool2K/yr
- 1 year old swim floaties1K/yr
- 12-18 month pool floaties604/yr
Reviews and returns
What reviews say buyers love and hate about Swim School Baby Float
We read the reviews and the return reasons for every product selling here.
“Inaccurate sizes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swim School Baby Float questions
Answered from the same tracked data.