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Swim Paddles

Fail

The top 5 brands take 97% of clicks, so Swim Paddles is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$332K/yr324K searches / yr
90-day growth
+21.9%search demand this quarter
Competition
69%top-5 click share · 6 brands · 16 sellers

Flapen Score

Swim Paddles against its category

The dotted line is the Sports & Outdoors average. Past it, Swim Paddles is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swim Paddles market on Amazon at a glance

Shoppers on Amazon United States searched for Swim Paddles 324K times last year and spent an estimated $332K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $332K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
+21.9%
Conversion, latest week
5.1%
Market size, estimated
$332Ka year
Peak month
September1.6× the quietest month
Top search term
swim paddles100K searches a year

02 · Price

A sale here is worth $20.04.

Listings sell for $20.04 on average, from $9.59 to $28.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $20.04 that is $15K to $20K a year per listing.

Average price
$20.04inside the $15 to $100 sweet spot
Price range
$9.59–$28.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Water Sports. It carries 1,854 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Water Sports
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,854per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Swim Paddles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

16

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 227%
  • Brand 318%
  • Brand 49%
  • Brand 55%
  • Brand 63%

Demand

Swim Paddles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Swim Paddles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swim paddles100K/yr
  • swim paddles for lap swimming36K/yr
  • swimming paddles29K/yr
  • swim hand paddles22K/yr
  • hand paddles for swimming22K/yr
  • swimming hand paddles21K/yr
  • paddles swimming14K/yr
  • swimming paddles for hands13K/yr
  • swim paddle7K/yr
  • hand paddles6K/yr

Reviews and returns

What reviews say buyers love and hate about Swim Paddles

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Comfort-Overall”
4.1%of orders come back
“Not comfortable”
A buyer, on “Comfort-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Swim Paddles questions

Answered from the same tracked data.