Swim Cap

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +77.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

+77.1%

Conversion, latest week

6.6%

Market size, estimated

$2.8Ma year

Peak month

July2.9× the quietest month

Top search term

swim cap1.1M searches a year

Listings sell for $12.62 on average, from $5.69 to $24.08. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $12.62 that is $101K to $126K a year per listing.

Average price

$12.62under the $15 to $100 sweet spot

Price range

$5.69–$24.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

8,000–10,000

Revenue per listing a year

$101K–$126K

Returns

4.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Water Sports. It carries 11,206 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#20in Water Sports

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

11,206per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months