Swim Buoy
MaybeSearch demand grew +215.0% this quarter. But the top 5 products take 85% of clicks, so Swim Buoy is a Maybe.
- Flapen Score
- 57 / 100Top 17% of 8,101 Sports & Outdoors niches · +10 vs the category median of 4757
- Market size
- $398K/yr211K searches / yr
- 90-day growth
- +215.0%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 10 sellers
Flapen Score
Swim Buoy against its category
The dotted line is the Sports & Outdoors average. Past it, Swim Buoy is stronger. Inside it, weaker.
Market
The Swim Buoy market on Amazon at a glance
Shoppers on Amazon United States searched for Swim Buoy 211K times last year and spent an estimated $398K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +215.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $398K a year.
- Searches, last 12 months
- 211K
- Growth, 90 days vs prior 90
- +215.0%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $398Ka year
- Peak month
- July6.7× the quietest month
- Top search term
- swim buoy77K searches a year
02 · Price
A sale here is worth $23.00.
Listings sell for $23.00 on average, from $9.26 to $34.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $23.00 that is $17K to $23K a year per listing.
- Average price
- $23.00inside the $15 to $100 sweet spot
- Price range
- $9.26–$34.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $17K–$23K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #471 within Water Sports. It carries 489 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #471in Water Sports
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 489per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Swim Buoy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
10
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Brand 149%
- Brand 224%
- Brand 310%
- Brand 46%
- Brand 56%
- Brand 63%
- Open — no brand owns it (1 brand, 3%)
Demand
Swim Buoy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.7×
Search terms
Top Swim Buoy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swim buoy77K/yr
- open water swim buoy35K/yr
- swim buoy for open water37K/yr
- swimming buoy16K/yr
- swimming buoy open water9K/yr
- tow float6K/yr
- swim buoy dry bag7K/yr
- swim bouy6K/yr
- open water swimming buoy5K/yr
- inflatable buoy4K/yr
Reviews and returns
What reviews say buyers love and hate about Swim Buoy
We read the reviews and the return reasons for every product selling here.
“it keeps leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swim Buoy questions
Answered from the same tracked data.