swedish goggles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+38.0%90-day search growth — must beat 0% to launch
Price range
Good$9.86–$21.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,565.7avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$37K$37K/yr · 42K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, swedish goggles is a $37K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 39/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
swedish goggles market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #372
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 2.9%
- Avg brand age
- 65 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- TYR54%
- Speedo19%
- Malmsten14%
- Malmsten AB13%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.0% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×
Top swedish goggles search terms
- swedish goggles24K/yr
- swedish goggles for swimming11K/yr
- swedish swim goggles4K/yr
- malmsten swedish goggles3K/yr
Top swedish goggles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TYR Socket Rockets 2.0 Adult Swim Goggles Low Profile Swedish-Style Racing Goggles Anti-Fog UV Protection Rainbow/Orange/Black
TYR$13.364.3★1,936 rev
TYR Socket Rockets 2.0 Adult Swim Goggles Low Profile Swedish-Style Racing Goggles Anti-Fog UV Protection Blue/Black
TYR$15.204.3★1,936 rev
Malmsten ABs Original Swedish Goggles - Goggle for Swimming - Swedish Goggles for Swimming Women and Men - Smoke.
Malmsten$9.864.6★194 rev
Speedo Unisex-Adult Swim Goggles Swedish
Speedo$13.143.9★1,532 rev
Original Swedish Goggles Monterbara (Clear)
Malmsten AB$10.104.4★214 rev
Newest
by launch date
Speedo Unisex-Adult Swim Goggles Vanquisher
Speedo$19.718,832 rev
TYR Socket Rockets 2.0 Adult Swim Goggles Low Profile Swedish-Style Racing Goggles Anti-Fog UV Protection Rainbow/Orange/Black
TYR$13.361,936 rev
Original Swedish Goggles Monterbara (Green)
Malmsten AB$9.98131 rev
Malmsten Original Swedish Goggles Monterbara (Amber)
Malmsten AB$9.97114 rev
Malmsten ABs Original Swedish Goggles - Goggle for Swimming - Swedish Goggles for Swimming Women and Men - Smoke.
Malmsten$9.86194 rev
Trending
90-day click momentum
Speedo Unisex-Adult Swim Goggles Vanquisher
Speedo$21.214.4★
TYR Socket Rockets 2.0 Adult Swim Goggles Low Profile Swedish-Style Racing Goggles Anti-Fog UV Protection Rainbow/Orange/Black
TYR$13.364.3★
Speedo Unisex-Adult Swim Goggles Vanquisher
Speedo$19.714.4★
TYR Socket Rockets 2.0 Adult Swim Goggles Low Profile Swedish-Style Racing Goggles Anti-Fog UV Protection Blue/Black
TYR$15.204.3★
Malmsten ABs Original Swedish Goggles - Goggle for Swimming - Swedish Goggles for Swimming Women and Men - Smoke.
Malmsten$9.864.6★
What buyers say about swedish goggles
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Excellent product”
“They are perfect for swimming class”
“The best affordable swimming goggles”
“ocean with no leakage”
“no scratch”
“They're comfortable, they stay put when you push off the wall, and the anti-fog actually works for a good while”
“Work as expected”
“It is made of very good quality materials”
“those gaskets are comfortable”
What buyers complain about
“The nose piece in the middle always breaks”
“Extremely frustrating Good luck if you want to install a different nose piece”
“the strap already broke”
“Too small for me”
“Poor design for interchangeability”
“they are very uncomfortable”
“Quality not good enough as the price”
“was used”
“Too bad for the flimsy band”
“not very easy to adjust”
Top return reasons
Common questions
- Is swedish goggles profitable to sell on Amazon United States?
- The niche generates $37K/yr across 10 tracked products. 90-day search growth is +38.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the swedish goggles niche?
- 4 brands and 18 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in swedish goggles?
- Top complaints mined from reviews: Durability, Assembly/Installation, Strap/String Quality. The return rate is 2.9%.
- When does demand for swedish goggles peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the swedish goggles niche?
- Listings span $9.86–$21.21; the average listing price is $13.81 (sweet spot $15–$100). The average incumbent carries 2,566 reviews — the moat a new listing must climb.