Is swat costume men profitable to sell on Amazon United States?

The niche generates $24K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (39/100).

How competitive is the swat costume men niche?

20 brands and 28 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in swat costume men?

Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 6.7% — above our launch gate.

When does demand for swat costume men peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 142.5× the quietest.

What does it cost to enter the swat costume men niche?

Listings span $12.25–$123.97; the average listing price is $35.10 (sweet spot $15–$100). The average incumbent carries 1,156 reviews — the moat a new listing must climb.

swat costume men

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$35.10

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Great$12.25–$123.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,155.71

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 109K searches

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, swat costume men is a $24K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

swat costume men market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $26K–$35K; units × avg price
Conversion rate: 0.6%
Avg BSR: #2,570
Page quality: 0%
Prime: 76%
Sponsored: 76%
Out of stock: 14.3%
Avg brand age: 59 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

39%

A-SAFETY21%
VPZenar14%
Rubies9%
Beipegin9%
Fun Costumes5%
AYKRM4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 142.5×

Open Trend

Top swat costume men search terms

swat costume men41K/yr -8.8%0.4% conv.
swat costume adult52K/yr -30.6%0.4% conv.
swat costume for men7K/yr +11.7%0.7% conv.
mens swat costume7K/yr -32.0%0.7% conv.
swat costume adult men2K/yr -18.3%0.0% conv.

All search terms

Top swat costume men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

A-SAFETY Mens Black SWAT Design Long Sleeve Crew Neck Shirt (L Workwear)

A-SAFETY$17.713.7★57 rev

VPZenar Airsoft Tactical Vest with Mesh Detachable Holster and Belt Black Lightweight Sports Training Plate Includes Cap Gloves Balaclava

VPZenar$37.994.2★71 rev

Rubies S.W.A.T. Zip Up Vest for Adults Mens One Size Black

Rubies$31.334.0★53 rev

Beipegin 4pcs FBI Costume Men Women FBI Agent Costume Include Vest Hat Badge and Police Sunglasses for Roleplay Halloween Party

Beipegin$26.704.0★13 rev

AYKRM Large SWAT Team Police Uniform T-Shirt

AYKRM$20.074.4★99 rev

Newest

by launch date

YYPLIAN 4 PCS Police Costume Accessories Cop Hat with Badge Sunglasses Handcuffs Swat Gear for Adults Men Women Halloween Cosplay (Swat Hat Set)

YYPLIAN$18.702 rev

3mo ago

Beipegin 4pcs FBI Costume Men Women FBI Agent Costume Include Vest Hat Badge and Police Sunglasses for Roleplay Halloween Party

Beipegin$26.7013 rev

6mo ago

13FA SWAT Mens Performance Duty Shirt Lightweight Breathable Stretch Uniform Moisture-Wicking Durable Fit Green/Black- XL

13Fifty$38.000 rev

8mo ago

EMORBALS 2 Pack Swat Costume Accessory Set - Swat Patch for Vest Jacket 10 x 3.5&5 x 1.75(Black)

EMORBALS$20.78101 rev

1y ago

SANYETS Tactical Uniform Combat Long Sleeve Shirt and Pants Cap Gloves Balaclava Set Airsoft Suit Military Gear Amy Clothes for Men(L Black)

SANYETS$53.92173 rev

1y ago

What buyers say about swat costume men

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The hat is pretty good quality”

Size-Overall9%

“Good Fit”

Material Quality6%

“- The material is very breathable”

Durability6%

“They feel durable”

Value For Money6%

“Love it worth they money”

Adjustability/Rotatability/Reclining5%

“Highly adjustable”

Advertised Vs Actual Product4%

“Exactly as described”

Comfort-Overall4%

“Soft & comfy”

Breathability3%

“He said its comfortable and breathable”

Protection3%

“a off-road protection piece especially for the low price 5 stars”

What buyers complain about

Size-Overall25%

“Pods do not fit”

Thickness8%

“Thin”

Advertised Vs Actual Product7%

“Did not resembled the picture”

Strap/String Quality7%

“Had to do some adjustments on the shoulder straps. too long”

Product Condition5%

“I can only assume that it WASN'T new before it was shipped out to me”

Color4%

“Wrong color”

Material Quality4%

“Coarce material, very blousy, loose fitting”

Durability2%

“In only a month, my zipper failed”

Quality-Overall2%

“Cheap Garbage”

Instructions/User Manual/Troubleshooting2%

“how they work as it came without instructions”

Top return reasons

Size-Overall57%

Advertised Vs Actual Product8%

Color5%

Material Quality5%

Length4%

Quality-Overall2%

Shape/Style2%

Defective Material/Parts2%

Value For Money2%

Functionality-Overall1%

Common questions

Is swat costume men profitable to sell on Amazon United States?: The niche generates $24K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (39/100).
How competitive is the swat costume men niche?: 20 brands and 28 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in swat costume men?: Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 6.7% — above our launch gate.
When does demand for swat costume men peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 142.5× the quietest.
What does it cost to enter the swat costume men niche?: Listings span $12.25–$123.97; the average listing price is $35.10 (sweet spot $15–$100). The average incumbent carries 1,156 reviews — the moat a new listing must climb.