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Swampfox

Fail

Buyers convert on only 0.3% of searches, so Swampfox is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$103K/yr146K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
42%top-5 click share · 9 brands · 59 sellers

Flapen Score

Swampfox against its category

The dotted line is the Sports & Outdoors average. Past it, Swampfox is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swampfox market on Amazon at a glance

Shoppers on Amazon United States searched for Swampfox 146K times last year and spent an estimated $103K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar–May–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
0.3%
Market size, estimated
$103Ka year
Peak month
May3.1× the quietest month
Top search term
swampfox62K searches a year

02 · Price

A sale here is worth $213.16.

Listings sell for $213.16 on average, from $47.29 to $469.99. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $213.16 that is $0 to $21K a year per listing.

Average price
$213.16above the $15 to $100 sweet spot
Price range
$47.29–$469.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #661 within Airsoft. It carries 904 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
97%
Out of stock, average day
19.2%
Average rank
#661in Airsoft
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
904per listing
Listings tracked
39

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top Swampfox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

59

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

2%

  • Brand 162%
  • Brand 215%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 2%)

Demand

Swampfox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, May, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Swampfox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swampfox62K/yr
  • swampfox red dot29K/yr
  • swamp fox optics11K/yr
  • swampfox optics14K/yr
  • swampfox liberty 24K/yr
  • swamp fox red dot10K/yr
  • swampfox green dot4K/yr
  • swampfox liberty6K/yr
  • swampfox kingslayer5K/yr

Reviews and returns

What reviews say buyers love and hate about Swampfox

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
8%of negative reviews mention “Quality-Overall”
5.2%of orders come back
“Terrible quality”
A buyer, on “Quality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Swampfox questions

Answered from the same tracked data.