Survival Tools

Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

421K

Growth, 90 days vs prior 90

-49.6%

Conversion, latest week

1.3%

Market size, estimated

$161Ka year

Peak month

October3.1× the quietest month

Top search term

prepper gear and supplies110K searches a year

Listings sell for $30.31 on average, from $3.92 to $349.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $30.31 that is $0 to $3K a year per listing.

Average price

$30.31inside the $15 to $100 sweet spot

Price range

$3.92–$349.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #75 within Safety & Survival. It carries 11,138 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

96%

Out of stock, average day

0.1%

Average rank

#75in Safety & Survival

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

11,138per listing

Listings tracked

94

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months