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Survival Tent

Fail

Demand is soft, at -40.8% this quarter, so Survival Tent is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$94K/yr238K searches / yr
90-day growth
-40.8%search demand this quarter
Competition
48%top-5 click share · 21 brands · 48 sellers

Flapen Score

Survival Tent against its category

The dotted line is the Sports & Outdoors average. Past it, Survival Tent is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Survival Tent market on Amazon at a glance

Shoppers on Amazon United States searched for Survival Tent 238K times last year and spent an estimated $94K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-40.8%
Conversion, latest week
1.9%
Market size, estimated
$94Ka year
Peak month
January2.2× the quietest month
Top search term
emergency tent61K searches a year

02 · Price

A sale here is worth $21.11.

Listings sell for $21.11 on average, from $6.35 to $82.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $21.11 that is $0 to $2K a year per listing.

Average price
$21.11inside the $15 to $100 sweet spot
Price range
$6.35–$82.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #93 within Safety & Survival. It carries 3,166 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#93in Safety & Survival
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,166per listing
Listings tracked
33

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Survival Tent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

48

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

48%

Top 20: 88%

Open market

23%

  • Brand 132%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 63%

Demand

Survival Tent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Survival Tent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emergency tent61K/yr
  • survival tent56K/yr
  • emergency shelter32K/yr
  • survival shelter14K/yr
  • emergency tents for survival13K/yr
  • life tent12K/yr
  • tube tent9K/yr
  • emergency shelter tents9K/yr
  • mylar tent8K/yr
  • pocket tent4K/yr

Reviews and returns

What reviews say buyers love and hate about Survival Tent

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Really small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Survival Tent questions

Answered from the same tracked data.