Survival Kits

Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

5.4M

Growth, 90 days vs prior 90

-33.3%

Conversion, latest week

1.0%

Market size, estimated

$1.8Ma year

Peak month

October3.2× the quietest month

Top search term

survival gear2.3M searches a year

Listings sell for $34.77 on average, from $6.13 to $178.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $34.77 that is $17K to $26K a year per listing.

Average price

$34.77inside the $15 to $100 sweet spot

Price range

$6.13–$178.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$17K–$26K

Returns

0.9%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #125 within Safety & Survival. It carries 15,644 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

97%

Out of stock, average day

1.1%

Average rank

#125in Safety & Survival

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

15,644per listing

Listings tracked

62

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months