surfboard traction pad
Worth a lookShows a sweet-spot price point ($27.17 avg), but a small market ($74K/yr) keeps it on the watch list.
Avg price
Incredible$27.17avg listing price — sweet spot $15–$100
Price range
Great$12.30–$63.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great246.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+51.3%90-day search growth — must beat 0% to launch
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$74K$74K/yr · 111K searches
According to Flapen's Amazon United States niche tracking, surfboard traction pad is a $74K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
surfboard traction pad market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $68K–$82K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 17.8%
- Avg brand age
- 57 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
30
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
6%
- Dakine25%
- HZshark24%
- Abahub20%
- Surf Squared11%
- AQUBONA7%
- Ho Stevie!6%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×
Top surfboard traction pad search terms
- skimboard traction pads17K/yr
- surfboard traction pad28K/yr
- surf traction pad17K/yr
- traction pad surfboard12K/yr
- traction pad10K/yr
- skim board grip pad5K/yr
- surfboard traction pads7K/yr
- dakine traction pad7K/yr
- surf pad4K/yr
- surfboard pad3K/yr
Top surfboard traction pad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hzshark EVA Foam Decking Universal DIY Surfboard Traction Pad Non-Slip Grip Mat Self-Adhesive 47.2x11.8 Trimmable Sheet for Fishing Kayak Yacht RV Jet Ski Jon Boat
HZshark$20.934.5★497 rev
Abahub 3-Piece EVA Surfboard Traction Pad Deck Pad with Kicker for Boards
Abahub$14.794.5★1,014 rev
Dakine Tailgate Surf Pad - Black
Dakine$49.884.8★429 rev
Dakine WIDELOAD SURF Traction PAD - Castlerock
Dakine$47.150.0★0 rev
Abahub 3-Piece EVA Surfboard Traction Pad Deck Pad with Kicker for Boards
Abahub$14.864.5★1,014 rev
Newest
by launch date
Dakine Team ELIMA SURF Traction PAD - Turtledove
Dakine$41.413 rev
Dakine WIDELOAD SURF Traction PAD - Castlerock
Dakine$47.150 rev
Dakine Surfboard Traction Pad Lineup Surf Traction Pad Surf Traction Pad with 3M Adhesive Traction Pad Surfboard Grip Mayhem Black
Dakine$41.471 rev
Surf Squared 3-Piece Surfboard Traction Pad Arch Flat & Front Options for Max Grip Strong 3M Adhesive Fits Shortboards Fish Longboards SUPs & Skimboards Stomp or Deck Pad
Surf Squared$24.3312 rev
HZshark Surfboard Traction Pad 31.5 x21.6 EVA Foam Deck Grip Mat with Adhesive Anti-Slip Trimmable EVA Sheet for Fishing Boat Motorboat Surfboard Skimboard SUP Kayak Pool Step Yacht - Grey
HZshark$24.01497 rev
Trending
90-day click momentum
47.2x11.8 Non-Slip Surfboard Traction Pad Green Grip Mat Self Adhesive Trimmable EVA Foam Boat Decking Flooring Applies for Kayak Boat Deck RV Surfing Board Skimboard Skateboard Pool Steps
HZshark$20.754.5★
Dakine Tailgate Surf Pad - Black
Dakine$49.884.8★
HZshark Surfboard Traction Pad 31.5 x21.6 EVA Foam Deck Grip Mat with Adhesive Anti-Slip Trimmable EVA Sheet for Fishing Boat Motorboat Surfboard Skimboard SUP Kayak Pool Step Yacht - Grey
HZshark$24.014.5★
Dakine WIDELOAD SURF Traction PAD - Castlerock
Dakine$47.150.0★
AQUBONA 5 Piece EVA Surfboard Deck Traction Pads with Kicker for Stomp Skimboards Surf Boards Funboard Fish Board (Black(5+1))
AQUBONA$26.074.5★
What buyers say about surfboard traction pad
What buyers praise and complain about, mined from review topics.What buyers love
“Clean looking”
“Easy to attach”
“The quality of this pad is just like the more expensive name brand type”
“came in at a great price”
“cool branding”
“Fits perfect”
“Easy to work with”
“Awesome budget traction pad”
“The pattern thickness, color and feel is great”
“Feels good under my feet”
What buyers complain about
“Adhesive doesnt even stick”
Top return reasons
Common questions
- Is surfboard traction pad profitable to sell on Amazon United States?
- The niche generates $74K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +51.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the surfboard traction pad niche?
- 12 brands and 30 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in surfboard traction pad?
- Top complaints mined from reviews: Adhesion/Stickiness. The return rate is 2.4%.
- When does demand for surfboard traction pad peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the surfboard traction pad niche?
- Listings span $12.30–$63.54; the average listing price is $27.17 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.