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Surfboard

Maybe

The average product has only 338 reviews. But buyers convert on only 0.5% of searches, so Surfboard is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 8,101 Sports & Outdoors niches · +9 vs the category median of 47
Market size
$697K/yr808K searches / yr
90-day growth
+56.2%search demand this quarter
Competition
50%top-5 click share · 18 brands · 21 sellers

Flapen Score

Surfboard against its category

The dotted line is the Sports & Outdoors average. Past it, Surfboard is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surfboard market on Amazon at a glance

Shoppers on Amazon United States searched for Surfboard 808K times last year and spent an estimated $697K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 808K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +56.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $697K a year.

Searches, last 12 months
808K
Growth, 90 days vs prior 90
+56.2%
Conversion, latest week
0.5%
Market size, estimated
$697Ka year
Peak month
July2.8× the quietest month
Top search term
surfboard345K searches a year

02 · Price

A sale here is worth $187.46.

Listings sell for $187.46 on average, from $13.97 to $478.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $187.46 that is $0 to $19K a year per listing.

Average price
$187.46above the $15 to $100 sweet spot
Price range
$13.97–$478.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #37 within Water Sports. It carries 338 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
82%
Out of stock, average day
2.8%
Average rank
#37in Water Sports
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
338per listing
Listings tracked
34

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Surfboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

21

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

21%

  • Brand 142%
  • Brand 217%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Surfboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Surfboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surfboard345K/yr
  • surf board137K/yr
  • tabla de surf36K/yr
  • surfboards42K/yr
  • foam surfboard32K/yr
  • wavestorm surfboard30K/yr
  • surf boards24K/yr
  • soft top surfboard23K/yr
  • kids surfboard19K/yr
  • surf board for kids15K/yr

Reviews and returns

What reviews say buyers love and hate about Surfboard

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“Bubbled we think they are just made of cheap quality not worth $99 each”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Surfboard questions

Answered from the same tracked data.