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Surf Balance Board

Fail

The top 5 brands take 97% of clicks, so Surf Balance Board is a Fail.

Flapen Score
32
32 / 100
Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size
$58K/yr92K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
84%top-5 click share · 6 brands · 8 sellers

Flapen Score

Surf Balance Board against its category

The dotted line is the Sports & Outdoors average. Past it, Surf Balance Board is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surf Balance Board market on Amazon at a glance

Shoppers on Amazon United States searched for Surf Balance Board 92K times last year and spent an estimated $58K. The top 5 brands take 97% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
0.9%
Market size, estimated
$58Ka year
Peak month
December1.8× the quietest month
Top search term
surf balance board27K searches a year

02 · Price

A sale here is worth $71.95.

Listings sell for $71.95 on average, from $54.12 to $87.56. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $71.95 that is $0 to $7K a year per listing.

Average price
$71.95inside the $15 to $100 sweet spot
Price range
$54.12–$87.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #132 within Balance Trainers. It carries 227 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#132in Balance Trainers
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
227per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Surf Balance Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 218%
  • Brand 315%
  • Brand 410%
  • Brand 56%
  • Brand 63%

Demand

Surf Balance Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Surf Balance Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surf balance board27K/yr
  • surf trainer9K/yr
  • balance board surf7K/yr
  • barefoot and salty balance board3K/yr
  • surfboard balance board4K/yr
  • balance surf board4K/yr
  • balance board surf trainer5K/yr
  • balance board roller4K/yr
  • skateboard balance board5K/yr
  • surfing balance board4K/yr

Reviews and returns

What reviews say buyers love and hate about Surf Balance Board

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Balance/Stability”
10%of negative reviews mention “Grip”
2.8%of orders come back
“I would have preferred some grip tape on the board -”
A buyer, on “Grip”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Surf Balance Board questions

Answered from the same tracked data.