Surefire X300u-b
FailThe top 5 brands take 100% of clicks, so Surefire X300u-b is a Fail.
- Flapen Score
- 17 / 100Ranks 8,085 of 8,101 Sports & Outdoors niches · −30 vs the category median of 4717
- Market size
- $74K/yr17K searches / yr
- 90-day growth
- -30.7%search demand this quarter
- Competition
- 89%top-5 click share · 2 brands · 42 sellers
Flapen Score
Surefire X300u-b against its category
The dotted line is the Sports & Outdoors average. Past it, Surefire X300u-b is stronger. Inside it, weaker.
Market
The Surefire X300u-b market on Amazon at a glance
Shoppers on Amazon United States searched for Surefire X300u-b 17K times last year and spent an estimated $74K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 17 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -30.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $74Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- surefire x300u-b13K searches a year
02 · Price
A sale here is worth $314.31.
Listings sell for $314.31 on average, from $278.97 to $333.11. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $314.31 that is $0 to $31K a year per listing.
- Average price
- $314.31above the $15 to $100 sweet spot
- Price range
- $278.97–$333.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$31K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #609 within Tactical & Personal Defense. It carries 322 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 67%
- Out of stock, average day
- 8.3%
- Average rank
- #609in Tactical & Personal Defense
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 322per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Surefire X300u-b products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SureFire Weaponlight LED - X300U-B 1 000 Lumens 11 300 Candela - Black
- Price
- $302.20
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 10y ago

Sure Fire X300 Ultra (X300U-B) High Output 1000 Lumen LED Weapon Light (Tan) with 12 Extra 123A Batteries and 3 Battery Cases - Picatinny and Universal Rail Compatible
- Price
- $323.06
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago

SureFire X300 Ultra LED Handgun or Long Gun Weaponlight with T-Slot Mount Black
- Price
- $332.50
- Rating
- 4.7/5
- Reviews
- 388
- Age
- 7y ago

SureFire Weaponlight LED - X300U-B-TN 1 000 Lumens 11 300 Candela - Tan
- Price
- $303.65
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 7y ago

SureFire Weaponlight LED - X300T-B 650 Lumens 66 000 Candela - Black
- Price
- $308.08
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 3y ago
Trending
estimated 90-day click momentum
SureFire X300U-B V2 Ultra LED Weaponlight with Picatinny/Weaver Rail Mount 600 Lumens Type III Hard-Anodized Aluminum Housing Black
- Price
- $320.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10y ago

SureFire X300 Ultra LED Handgun or Long Gun Weaponlight with T-Slot Mount Black
- Price
- $332.50
- Rating
- 4.7/5
- Reviews
- 388
- Age
- 7y ago

Sure Fire X300 Ultra (X300U-B) High Output 1000 Lumen LED Weapon Light (Tan) with 12 Extra 123A Batteries and 3 Battery Cases - Picatinny and Universal Rail Compatible
- Price
- $323.06
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago

SureFire X300 Ultra LED Tactical Light with T-Slot Mount (Black) 1000 Lumens 4-Pack 123A Li Batteries Waith Battery Tester Waith Battery Case Bundle Set
- Price
- $333.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

SureFire Weaponlight LED - X300U-B 1 000 Lumens 11 300 Candela - Black
- Price
- $302.20
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 10y ago
Newest
by launch date
SureFire X300 Ultra LED Tactical Light with T-Slot Mount (Black) 1000 Lumens 4-Pack 123A Li Batteries Waith Battery Tester Waith Battery Case Bundle Set
- Price
- $333.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Sure Fire X300 Ultra (X300U-B) High Output 1000 Lumen LED Weapon Light (Tan) with 12 Extra 123A Batteries and 3 Battery Cases - Picatinny and Universal Rail Compatible
- Price
- $323.06
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago

SureFire Weaponlight LED - X300T-B 650 Lumens 66 000 Candela - Black
- Price
- $308.08
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 3y ago

SureFire X300 Ultra LED Handgun or Long Gun Weaponlight with T-Slot Mount Black
- Price
- $332.50
- Rating
- 4.7/5
- Reviews
- 388
- Age
- 7y ago

SureFire X300 Ultra High Ouput LED Weaponlight Black
- Price
- $326.81
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
42
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- SureFire82%
- Lumintrail18%
- Open — no brand owns it (0%)
Demand
Surefire X300u-b search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Reviews and returns
What reviews say buyers love and hate about Surefire X300u-b
We read the reviews and the return reasons for every product selling here.
“Light is VERY cheaply made and as soon as I opens the battery lid, it was off track and broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surefire X300u-b questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









