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Surefire X300 Turbo

Fail

The top 5 brands take 100% of clicks, so Surefire X300 Turbo is a Fail.

Flapen Score
20
20 / 100
Ranks 8,058 of 8,101 Sports & Outdoors niches · −27 vs the category median of 47
Market size
$140K/yr72K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
94%top-5 click share · 5 brands · 51 sellers

Flapen Score

Surefire X300 Turbo against its category

The dotted line is the Sports & Outdoors average. Past it, Surefire X300 Turbo is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surefire X300 Turbo market on Amazon at a glance

Shoppers on Amazon United States searched for Surefire X300 Turbo 72K times last year and spent an estimated $140K. All 5 brands take every click. Demand peaks in Jan–Feb–Apr–Dec. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
0.9%
Market size, estimated
$140Ka year
Peak month
December6.0× the quietest month
Top search term
surefire x300 turbo33K searches a year

02 · Price

A sale here is worth $223.64.

Listings sell for $223.64 on average, from $19.92 to $323.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $223.64 that is $0 to $22K a year per listing.

Average price
$223.64above the $15 to $100 sweet spot
Price range
$19.92–$323.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #132 within Tactical & Personal Defense. It carries 1,222 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
31.5%
Average rank
#132in Tactical & Personal Defense
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,222per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Surefire X300 Turbo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Surefire X300 Turbo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Apr, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Surefire X300 Turbo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surefire x300 turbo33K/yr
  • x300 turbo33K/yr
  • surefire x300t4K/yr
  • x300t3K/yr

Reviews and returns

What reviews say buyers love and hate about Surefire X300 Turbo

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Brightness/Shine/Glow”
38%of negative reviews mention “Durability”
4.4%of orders come back
“I don't know not thrilled with ~20h run time before it bricked”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Surefire X300 Turbo questions

Answered from the same tracked data.