Surefire Stiletto

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

21K

Growth, 90 days vs prior 90

+1.9%

Conversion, latest week

1.5%

Market size, estimated

$54Ka year

Peak month

December2.0× the quietest month

Top search term

surefire stiletto pro 214K searches a year

Listings sell for $167.11 on average, from $98.95 to $335.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $167.11 that is $0 to $17K a year per listing.

Average price

$167.11above the $15 to $100 sweet spot

Price range

$98.95–$335.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$17K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.1% of listings are out of stock. The average listing ranks #808 within Tactical & Personal Defense. It carries 1,353 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

29.1%

Average rank

#808in Tactical & Personal Defense

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,353per listing

Listings tracked

9

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months