Surefire Scout

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-22.0%

Conversion, latest week

1.2%

Market size, estimated

$2.0Ma year

Peak month

January2.5× the quietest month

Top search term

surefire252K searches a year

Listings sell for $158.32 on average, from $25.42 to $447.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $158.32 that is $16K to $40K a year per listing.

Average price

$158.32above the $15 to $100 sweet spot

Price range

$25.42–$447.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$16K–$40K

Returns

2.4%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #499 within Tactical & Personal Defense. It carries 1,637 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

95%

Out of stock, average day

16.0%

Average rank

#499in Tactical & Personal Defense

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,637per listing

Listings tracked

66

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months