Surefire Rifle Light
FailDemand is soft, at -52.1% this quarter, so Surefire Rifle Light is a Fail.
- Flapen Score
- 30 / 100Ranks 7,634 of 8,101 Sports & Outdoors niches · −17 vs the category median of 4730
- Market size
- $86K/yr54K searches / yr
- 90-day growth
- -52.1%search demand this quarter
- Competition
- 53%top-5 click share · 8 brands · 74 sellers
Flapen Score
Surefire Rifle Light against its category
The dotted line is the Sports & Outdoors average. Past it, Surefire Rifle Light is stronger. Inside it, weaker.
Market
The Surefire Rifle Light market on Amazon at a glance
Shoppers on Amazon United States searched for Surefire Rifle Light 54K times last year and spent an estimated $86K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -52.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $86Ka year
- Peak month
- January2.6× the quietest month
- Top search term
- surefire rifle light19K searches a year
02 · Price
A sale here is worth $173.99.
Listings sell for $173.99 on average, from $32.79 to $358.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $173.99 that is $0 to $17K a year per listing.
- Average price
- $173.99above the $15 to $100 sweet spot
- Price range
- $32.79–$358.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #390 within Tactical & Personal Defense. It carries 812 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 88%
- Out of stock, average day
- 18.2%
- Average rank
- #390in Tactical & Personal Defense
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 812per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Surefire Rifle Light products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
74
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
3%
- Brand 163%
- Brand 211%
- Brand 310%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (2 brands, 3%)
Demand
Surefire Rifle Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.6×
Search terms
Top Surefire Rifle Light search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surefire rifle light19K/yr
- m600df scout light7K/yr
- surefire scout light pro8K/yr
- surefire m6006K/yr
- surefire m3005K/yr
- surefire weapon lights for rifles4K/yr
- surefire scout pro3K/yr
- surefire flashlight rifle985/yr
Reviews and returns
What reviews say buyers love and hate about Surefire Rifle Light
We read the reviews and the return reasons for every product selling here.
“Its not as bright as those other options”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surefire Rifle Light questions
Answered from the same tracked data.