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Super Bowl Rings

Fail

Demand is soft, at -47.9% this quarter, so Super Bowl Rings is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$44K/yr169K searches / yr
90-day growth
-47.9%search demand this quarter
Competition
44%top-5 click share · 14 brands · 20 sellers

Flapen Score

Super Bowl Rings against its category

The dotted line is the Sports & Outdoors average. Past it, Super Bowl Rings is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Bowl Rings market on Amazon at a glance

Shoppers on Amazon United States searched for Super Bowl Rings 169K times last year and spent an estimated $44K. The top 5 brands take 72% of clicks. Demand peaks in Feb–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-47.9%
Conversion, latest week
0.7%
Market size, estimated
$44Ka year
Peak month
February2.8× the quietest month
Top search term
football rings27K searches a year

02 · Price

A sale here is worth $37.94.

Listings sell for $37.94 on average, from $9.84 to $83.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $37.94 that is $0 to $4K a year per listing.

Average price
$37.94inside the $15 to $100 sweet spot
Price range
$9.84–$83.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #307 within Jewelry & Watches. It carries 48 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
91%
Out of stock, average day
8.1%
Average rank
#307in Jewelry & Watches
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
48per listing
Listings tracked
32

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Super Bowl Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

20

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

19%

  • Brand 123%
  • Brand 217%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

Super Bowl Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Super Bowl Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football rings27K/yr
  • super bowl rings36K/yr
  • nfl super bowl rings10K/yr
  • football ring14K/yr
  • football championship ring12K/yr
  • football rings for kids9K/yr
  • super bowl ring10K/yr
  • superbowl rings9K/yr
  • nfl rings6K/yr
  • superbowl ring9K/yr

Reviews and returns

What reviews say buyers love and hate about Super Bowl Rings

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Rings too big for 7-9 years old”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Super Bowl Rings questions

Answered from the same tracked data.